This move explains the Don Martin promotion announced early Monday at iHeartMedia. Bruce Gilbert (pictured) is leaving iHeartMedia to work for Cumulus in a newly-created role of Senior Vice President of Sports. Gilbert was Senior Vice President of Sports Operations at iHeartMedia's FOX Sports Radio. Gilbert will lead the curation, development and execution of all sports content initiatives and will oversee the direction of all of Cumulus' sports stations. Corporate Program Director for sports Jim Mahanay will now report to Gilbert.
Gilbert said, ?Sports is one of the many core competencies of Cumulus and Westwood One. I feel very fortunate to join this team of professionals and look forward to working side by side with them and with our partners to produce best in class content and live events that grow ratings and create unique advertising ownership opportunities for our valuable clients. I want to thank John and Lew Dickey and Mike McVay for this incredible opportunity to provide our sports programming across every platform sports fans access. There is a very bright future for sports radio content and the many sports marketing opportunities associated with that content.?
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