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Tuesday, December 16, 2014

Classic Hip Hop Gets Love From NY Times


The format we see spreading around the country has made its way to the pages of the New York Times. In a piece called "Classic Hip-Hop Is Spreading on the Radio Dial," Times writer Ben Sisario calls Classic Hip Hop radio's hottest new format. The new format idea was launched by Radio One in Houston when the company determined an all-news station wasn't going to make any money. It's been added, some might say copied, by several other companies.

Radio One's Programming Executive Jay Stevens tells Sisario ?Listeners who grew up on this music, in the late ?80s and into the ?90s, are now 40 years old. You still love this music, but it wasn?t being exposed on a regular basis at any radio station. So now you?ve found a home.? Cumulus' John Dickey said in the piece, ?This is a format that I believe in. It?s here to stay. It has legs.? Cumulus plans to offer stations the Classic Hip Hop format through Westwood One.

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