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Thursday, December 11, 2014

Spotify to Geo-Targeted Ads


Spotify says brands can now activate their engaged U.S. local audiences in the top 15 markets. Spotify will use Triton Digital?s Webcast Metrics Local market-level reporting to better understand the listening behaviors and engagement with its users. Spotify VP of Advertising partnerships Brian Benedik says, ?Our scale, technology and growing ubiquity from the car to the living room combined with the metrics of Triton will unlock the power of Spotify for brands in the biggest US markets.? 

View the original article here