The Westwood One press release says the new product, called BRAND, features customized and infused sound-alike intros for PDs less likely to use traditional jingles or who want to find another way to own the music in their markets. Stations can add their brand directly into the music instead of around it. TM Creative Director Ryan Drean says, ?While multiple Country stations are launching in competitive markets, a jingle package may not always be the solution. BRAND doesn?t place a station?s name around the music; it performs it in the music.? BRAND pre-launched on 99.5 WYCD in Detroit.