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Tuesday, July 28, 2015

Albright Enters Voltair Debate

Albright Enters Voltair Debate
Jul 28th 2015, 05:25
The raging debate as to whether Voltair is actually helping stations with ratings or not continues. Since consultant Randy Kabrich began analyzing real ratings data, going back years, and basically concluding that Voltair is not increasing ratings, the debate has gotten even more interesting. The latest to offer up an opinion is respected consultant Jaye Albright who says after a while all you start to see is contradicting and conflicting assertions. And that is certainly true. Let's face it, Albright says, "No one is admitting anything, not because they are hiding anything. No one knows enough as yet to draw any conclusions. It think we all can agree that Nielsen's decision to not open their webinar last week to the media was a mistake. What got reported the next day may or may not have been accurate." Read Jaye's full blog HERE.