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Thursday, July 16, 2015

A Tense Moment For Radio, Telos Voltair, and Nielsen





A Tense Moment For Radio, Telos Voltair, and Nielsen
Jul 15th 2015, 21:03
One of the biggest stories of the year is the discovery of an audio processor that, when placed in the audio chain of a radio station, allegedly makes radio stations more likely to get noticed by the PPM's detectors. In case you've not kept up, when PPM was launched, there was a lot of disruption in listening levels for certain formats and dayparts, and it changed the balance of audience power, market by market. READ MORE.