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Wednesday, July 8, 2015

Facebook IQ Targeting Agencies

Facebook IQ Targeting Agencies
Jul 7th 2015, 21:35
Social media giant Facebook is hitting the road in search of increased national and worldwide ad dollars. Using data from its consumer research program Facebook IQ, Facebook executives have put together a touring show called Facebook IQ Live. The tour is going (or has already gone) to major U.S. markets, inviting mid-level advertising agency staffers to see the data and intricate consumer insights. Tour stops overseas are being planned, as well.