(by Mark Ramsey) Was the Taylor Swift/Apple Music dustup nothing more than a premeditated hoax? Maybe! And... "I Want My MTV" is out, and "I AM My MTV" is in, but will anybody care? Plus, rants and raves about Amazon's trend-setting plan to pay some self-published authors based on the number of pages read, and the one irrefutable, universal law of podcasting success -- or not. It's episode 22 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Check it out HERE!