Audioboom's SaaS platform will provide on-demand creative, hosting, broadcasting, and advertising tools for the entire Cumulus and Westwood One radio network, according to a new, multi-year monetization partnership agreement. The Audioboom platform will be used by Cumulus to embed content across its networks' websites and mobile apps, offering on-demand podcasts, and to create clips that can be distributed via Audioboom's embeddable players, social media integration, and RSS feeds into third party audio platforms.
