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Sunday, July 26, 2015

Campbell Doubles Digital Ad Spending

Campbell Doubles Digital Ad Spending
Jul 23rd 2015, 21:49
According to a report in AdAge, Campbell -- whose brands include Campbell's, Prego, V8, and Pepperidge Farm -- will up its digital ad spending from 20 percent to 40 percent of its media budget in 2016, taking away from traditional media, especially television. Advertising on TV will now be only 50 percent of the 2016 media budget, with some brands exiting TV completely.