4-2-14
Salem Communications has rebranded its Contemporary Christian Music station in Omaha, KGBI-FM, as the new 100.7 The Fish. This is the eighth Salem station using the Fish brand, following stations in Atlanta, Los Angeles, Nashville, and other markets. GM Greg Vogt says, "As we looked at ways to extend brand awareness of this great station in the market, we knew that having a great name would make a big difference. This name has been tried and tested in other Salem markets so we know it works."
Listeners to KGBI-FM were introduced to the new branding at the station's sold-out "Winter Jam" concert attended by 8,000 this past weekend. The Fish format includes artists like MercyMe, Chris Tomlin, Phil Wickham, and Big Daddy Weave who have taken the CCM format by storm, joining veterans like Michael W. Smith and Steven Curtis Chapman.
