5-2-14
It's all a race of the advertiser dollar and apparently Newspapers have found away to plug a leak in their dwindling readership numbers. MediaLife Magazine digs up the details of how newspapers are changing the way they're measured to make circulation numbers look bigger than they really are.
The trick is to use inserts or branded editions, which can include a special issue or even a coupon supplement. These new rules netted USA Today an incredible increase of 94 percent in Monday through Friday circulation. That increase, according to a report in Media Life, includes 668,054 in circulation from branded editions.
(5/3/2014 3:03:16 PM)
Or having huge cash giveaways on Thursdays, the first day of the diary. Radio isn't as pure as the driven snow, you know!
(5/2/2014 9:18:59 AM)
It always seems to be something with newspapers. Back in the day, they would deliver a paper to every home in their service areas -- whether a subscriber or not -- during the time periods when their runs were counted for circulation numbers.
(5/2/2014 7:59:45 AM)
"Let me repeat that for emphasis: After almost 7 months, the NextRadio platform currently services an average audience of only 119 listeners."
http://www.markramseymedia.com/2014/03/is-nextradio-growing-or-sinking/
Kind of like dumping the sagging AQH, getting Home Depot to play your station so all of its customers will be in your cume whether they're real listeners or not, then reporting only cume.
Add a Comment | View All Comments Send This Story To A Friend
