4-24-2012
It's somewhat of an odd pickup but it's a new signal nonetheless. Merlin enters into an LMA with WLFM-LP to program and sell ads at 87.7 on the dial starting this Monday. WLFM-LP is a low-power Chicago area TV station whose audio can be heard on 87.7, video can be received with VHF antenna?s and viewed on Comcast Cable Channel 877 where it is currently playing Smooth Jazz and displaying local news weather and traffic. Beginning at 1:00pm Wednesday WLFM-LP will air news updates from FM News 101.1 WIQI-FM.
John Gehron, Chairman of Merlin Media?s Advisory Committee said, ?We believe this transaction will create significant value for viewers and listeners of 87.7. The opportunity to expand the footprint of Merlin Media in Chicago is very exciting. Our goal is to expand the video and interactive components of WLFM-LP. We want to continue the focus of serving underserved audiences.?
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