What we really need to focus on, internet-wise, is just our on-line presence. We just need to augment our programming with web-based support.
"Listen on-line when you're away from home!"
"See our Facebook page for (cash giveaway rules)"
"Take a picture next to our Banner at (location) and post it on your Instagram with the hashtag (blah) and have a chance to win! Keep listening to (station() for details."
Don't take ears away from the radio for the internet's sake. Build the audience based on their emotional choice of YOUR radio station.
"I love this song!" (emotion)
"I hate that song." (emotion)
"I love this radio station." (emotion)
"I wish they had a F/B page." (?)
People have a lot of choices for their music...plenty of choices for their information...and only ONE PLACE for all of it, the radio.
Have faith in its ability and move forward!
