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Saturday, July 4, 2015

Bouvard: Radio's Reach Is #1

Bouvard: Radio's Reach Is #1
Jul 1st 2015, 23:30
Cumulus Media and Westwood One Chief Marketing Officer Pierre Bouvard contributed a new blog that looks deeper at the Nielsen Q1 Total Audience Report. He finds that radio is the #1 number one mass reach medium in America -- beating television, streaming Internet, and smartphones. Continue reading.