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Friday, June 1, 2012

BIA/Kelsey to Host One Day Event on Mobile

5-29-2012

BIA/Kelsey is holding a one-day event focusing on monetizing "the mobile, local and social media opportunity." Mobile Local Media San Francisco will take place June 27 at the Mission Bay Conference Center at the University of California San Francisco. The speakers and agenda will focus directly on how mobile is at the center of commerce today.

Speakers include Stewart Alsop, partner, Alsop Louie Partners; Surojit Chatterjee, senior product manager, mobile ads, Google; Chris Folmar, director of mobile development, SuperMedia; Mike Ghaffary, director of business development, Yelp; David Hornik, general partner, August Capital; Mok Oh, chief scientist, PayPal; Mihir Shah, vice president, mobile, Groupon; Joe Weir, vice president, digital, Belo Corp.; and David Yoo, senior vice president, commerce innovation, American Express. The speakers and agenda will focus directly on how mobile is at the center of commerce today.

Sessions include:
? Monetizing Mobile: Who?s Making Money and How?
?Mobile and Social: Where?s the Sweet Spot?
?Wheeling and Dealing: Loyalty and Deals Mobilize
?Mobile Shopping and Payments: Closing the Local Loop
?Mobile Ads and Ad Networks: Where?s the Beef?
?The Starting Line: Best Practices in Product Development
?Print, Audio and Video: Media in Transformation
? The VC Take on Mobile, Local and Social



View the original article here