5-29-2012
iHigh, a youth digital television platform and online network, will get $11.7M in funding from Cox Media Group. In making the investment, CMG acquired a minority interest in the company is says is valued at nearly $60M. This investment will be used for product development and corporate expansion. iHigh provides free Web-based tools and live video streaming capabilities that enable organizations to connect to their audiences by broadcasting live content on the Internet to PCs, smartphones, tablets, and any other Internet-connected device.
CMG President Doug Franklin says, ?This strategic investment in iHigh is a long-term opportunity for Cox Media Group, and aligns with our mission of creating scalable content and advertising services businesses. We believe iHigh?s solutions ? giving audiences the ability to watch any event live over desktops, tablets or smartphones ? are uniquely designed to help organizations reach a devoted and distributed fan base, while giving advertisers a highly targeted and hyper-local approach to reaching their customers. We?re looking forward to growing with iHigh, reaching new markets and expanding opportunities for dedicated fans and advertisers alike.?
Developed initially to support high school athletics and having spread to colleges and other affinity groups, iHigh enables students, coaches, boosters and other school supporters to easily connect with parents, their communities and local and national advertisers, anywhere and at any time.
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