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Thursday, October 29, 2015

Don't Take 2016 Political Dollars For Granted

Don't Take 2016 Political Dollars For Granted
Oct 28th 2015, 21:52
The 2016 elections will be the most expensive in history, and that means there's potential for a huge revenue windfall for media. But that doesn't mean radio can take anything for granted: Digital competitors will be going all-out after exactly the same dollars, and broadcasters are going to have to catch up to their pace — and more — to get their share. At Radio Ink's Forecast 2016, November 17 in New York, NAB CEO Gordon Smith leads a discussion about how political spending is likely to flow from the Beltway and beyond, as panelists share their insights and predictions on how this election will unfold for radio.