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Thursday, October 22, 2015

What Enhanced CBET Means To Broadcasters

What Enhanced CBET Means To Broadcasters
Oct 21st 2015, 21:56
Ever since the showdown-that-wasn't-really-a-showdown at the Radio Show in Atlanta, things have been relatively quiet on the Voltair/Nielsen front. It's most likely what Nielsen was hoping would happen as the ratings firm rolls out its enhanced CBET to all 48 PPM markets. Marc Greenspan (pictured) from the Research Director has posted a new blog entitled "What Enhanced CBET Means to Broadcasters." In the piece, Greenspan gives broadcasters three pieces of advice on what to do about the new technology being rolled out. Here's that advice...