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Monday, October 19, 2015

(WIZARD) Gumball Machines & Commercial Jets

(WIZARD) Gumball Machines & Commercial Jets
Oct 19th 2015, 01:29
(By Roy Williams) "Bonding" is falling in love with a company, a product, a spokesperson, an outlook, a way of thinking. That bond of love will sooner or later manifest itself in a tangible way. And then again. And again. A bonding ad is about the customer. A direct response ad is about the offer. Direct response ads trigger immediate action. Bonding ads do not.