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Thursday, October 29, 2015

Radio's Dashboard Dilemma

Radio's Dashboard Dilemma
Oct 29th 2015, 05:32
Depending on who you speak to and what day of the week it is, radio has a safe place on the dash — or radio is going to be buried in the dash, impossible to find. Radio is the number one choice of consumers, or radio is the old, tired medium being eaten alive by SiriusXM, Pandora, and Spotify. Radio is the only connection to the community, or radio plays too many commercials and listeners have had it. But there is one thing you can bank on: Radio's real estate in the dash is valuable, and everyone wants a piece of it. The confusion is part of the reason we team with Jacobs Media every year to host a DASH conference in Detroit. READ ON