On Monday, AdLarge Media announced it signed a national advertising sales rep agreement with Commotion, which is a a Web and mobile communication portal that builds a social media community around the radio station and visually matches what is being heard on-air. The Commotion platform encourages real-time conversations not only between hosts and listeners but also among listeners, and is driven by both the over-the-air and streamed signals.
?We chose AdLarge as our national advertising partner because of their successful track record in representing the value of radio?s engaged community to clients,? said Richard Rene, vice president, global business development, Commotion. ?They have a well-deserved reputation for creating customized packages across platforms that also was a good fit for us.?
?The ability to change the experience within the station?s mobile app as quickly as the station changes what is happening on-air is critical to a successful mobile experience,? explained Ryan Burgoyne, chief executive officer, Commotion. ?We call this ?moving at the speed of radio,? since listeners can now visually experience whatever they are hearing on the radio as it happens.?