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Friday, July 25, 2014

Clear Channel to Start Targeting Ads on iHeartRadio


Up until now, Clear Channel stations on iHeartradio have been inserting local and national commercials (not simulcasting ads as we earlier reported). The company announced on Tuesday it will be working with AdsWizz to insert more targeted ads on its 840 plus stations. It certainly has the scale to score some very big advertisers on iHeartradio. The app reaches over 245 million monthly users.

President of Technology and Digital Ventures for Clear Channel Brian Lakamp says, "Having the ability to serve targeted ads simultaneously to specific digital users during a live radio stream across our 840 Clear Channel stations nationwide on iHeartRadio presents a powerful platform for our advertisers and partners. After a thorough selection process, we've been truly impressed by AdsWizz' unique set of technical capabilities and believe that AdsWizz' delivery network offers the best state-of-the-art technology to expand our offerings for advertisers, partners and consumers and align with our long-term vision to deliver unmatched services for our advertising partners."

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