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Friday, July 25, 2014

Bob Hoffman To Keynote Radio Show


Hoffman founded independent advertising agency Hoffman/Lewis and was chairman and CEO until he retired in 2013. Before starting his own agency, Hoffman was CEO of Mojo USA and president and creative director of Allen & Dorward. He's created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, and AT&T. Hoffman's keynote is called "The Golden Age of BS" and will address the gulf between what we are being told by "experts" and the reality of advertising and media today, with specific focus on radio.

Hoffman is now a partner in Type A Group, LLC, a consulting firm that works with advertisers, marketers, and media. He is the author of Amazon's number-one selling advertising book, 101 Contrarian Ideas About Advertising, and The Ad Contrarian blog, which Business Insider named one of the world's most influential advertising and marketing blogs.

The 2014 Radio Show, produced by the Radio Advertising Bureau and the National Association of Broadcasters, will be held September 10-12 in Indianapolis. Hoffman's keynote will be September 10 at 3:45 p.m.

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