Pandora has hired Lars Murray as Vice President of Industry Relations. Murray comes to Pandora with more than twenty years of experience in the music industry, most recently as VP of Digital Media at Columbia Records where he led a digital marketing operation focused on helping artists leverage digital platforms to grow their audiences. Murray will lead Pandora's collaboration with the music industry. Pandora says the company is looking at leveraging its scale and technology to create opportunity and value for artists, labels and the entire music ecosystem.
Murray said, "I'm tremendously excited to dive in and help unleash the power of Internet radio in new ways. Pandora is ushering in a new era for music, with unmatched scale and personalization that can empower the industry in a way that has never before been possible. I am thrilled to be part of what continues to be a dramatic transformation of how great music and artists find their audience."
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