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Thursday, July 31, 2014

Apple to Purchase Talk App Swell


Apple is continuing to grow its spoken word product on iTunes Radio. Swell carries news from NPR, ABC, ESPN, the BBC, and others. Uses a user?s listening history to create personalized content playlists. According to re/code, Apple will but Swell for $30 million and as part of the deal, the Swell app is to be shut down this week. Earlier Apple announced deals for iTunes Radio with ESPN and over 40 NPR local stations.

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