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Wednesday, August 20, 2014

U.S. Ad Spending Expected to Increase 3.4% This Year


That's the word from GroupM which just released its global ad spending forecast. The company says global ad spending will reach $534 billion in 2014 -- a 4.5% increase over 2013. The 3.4% forecast for U.S. spending would result in a total spend of $162 Billion. In 2015, the company projects the U.S. market to grow another 4.2% to $168.3 billion. GroupM's North America Chief Investment Officer Rino Scanzoni says, ?The U.S market should experience moderate Ad growth in 2015 consistent with nominal GDP. We expect 2015 overall Ad volume to exceed the 2006 high water mark of $161.9B by 4% on a nominal basis. TV share should remain consistent. Digital share of Ad revenue is expected to grow by 1% driven by search and on-line video." There was no mention of radio in the company press release.

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