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Saturday, August 30, 2014

Bonneville Rebrands KTAR Phoenix


The changes at the 92-year-old KTAR-FM (and include several weekday programming changes and a new website designed for mobile users. Market Manager Scott Sutherland said, ?This rebrand and website relaunch lets the community know that our commitment to live-and-local news has never been stronger. And it also signals that KTAR News is a multi-platform media brand that distributes audio news and talk show content on FM Radio,, and the KTAR App, as well as written, audio, and video story content online across all devices.?

The new KTAR News Programming Schedule:
5 a.m. ? 9 a.m. Arizona?s Morning News
9 a.m. ? noon Bruce St. James and Pamela Hughes
Noon ? 2 p.m. Arizona?s Noon News and Karie Dozer
2 p.m. ? 6 p.m. Mac and Gaydos
6 p.m. ? 7 p.m. Arizona?s Evening News

As part of the rebranding, KTAR News has also launched a new website designed with the mobile-user experience as the top priority.

Bonneville Phoenix VP of Content and Operations Ryan Hatch said, ?Our ?mobile first? design will deliver a powerful, multi-media user experience on smartphones, where our online audience continues to migrate. Using the very latest technologies, the site also seamlessly adapts to tablets and desktops to deliver the same quality experience across all platforms.?

View the original article here