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Sunday, August 10, 2014

Univision Changes Radio Structure


Kevin Cuddihy, who has been president of the Univision Television Group, is now president of Local Media reporting to CEO Randy Falco. Cuddihy will now oversee a combined 130 television and radio stations with responsibility for local sales, content, digital, operations, and community relations. Cuddihy is a former WCCO (Minneapolis) AE and WWJ (Detroit) GM. Jose Valle remains president of Univision Radio but now he will report to Kevin Cuddihy, not Falco. Jessica Rodriguez was appointed chief marketing officer, also reporting to Falco. Rodriguez will oversee all UCI marketing functions, including the Univision Agency, a group that oversees a media inventory of more than $500 million across all of Univision?s broadcast, cable, radio, and digital properties, and is responsible for all cross-channel promotions, as well as research and creative services for clients and internal divisions.
Cuddihy does have some radio in his background. Before joining Univision in 2009, he spent eight years at Comcast Spotlight Sales advancing from VP/GM Detroit Marketlink to SVP advertising sales. Prior to that, he spent close to two decades with the CBS Station Group. He began as an account executive at WCCO Minneapolis in 1982, and moved up to national sales manager, local sales manager, and then general sales manager. He then went to WWJ Detroit where he was director of sales and later VP/GM, as well as serving briefly as VP/GM of WNDY-Indianapolis prior to joining Comcast.

CEO Falco said, ?For the past three years, Univision Communications has transformed from what many considered a niche network to a leading multiplatform powerhouse focused exclusively on serving Hispanic America -- and Kevin and Jessica have played a key role in this transformation. They all share the passion and commitment to the community we serve and to our company, which coupled with their understanding of the rapidly changing media environment, our audience, partners and clients, made them the ideal candidates to lead our local media and marketing efforts respectively. As the industry changes with clients looking for one-stop solutions, Kevin?s extensive local television sales experience combined with his deep knowledge of Univision?s local markets and priorities for our clients, make him the right person for this role, which will better align and deliver on the power of local radio, television, and digital, thereby increasing our ability to deliver results for our audience and clients.?

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