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Monday, August 18, 2014

The Audience Delivery Optimizer Adds PPM Data


Clear Channel says its targeting tool for political advertisers, called Audience Delivery Optimizer, now incorporates Nielsen?s radio audience measurement data. Launched several months ago, AuDiO enables political campaigns to precisely identify the 10 voter segments that are most crucial in key election districts. AuDiO matches key information for approximately 245 million Americans who listen to Clear Channel?s 840 U.S. stations to leading political databases to make actionable predictions about which desired voter segments are listening to which stations at which times. Clear Channel says this is the first time Nielsen?s PPM data has been combined with specific public voter information.

View the original article here