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Monday, August 11, 2014

TV Ad Revenue Exepcted to Rise 2.5% in 2014


Pivotal Research Group analyst Brian Wieser is reporting that Television advertising will grow by 2.5%, which is better than most expected. ?If national TV grew at 2% as we think it did, it means that the medium continued to gain share of ad spending, rather than lose share as many believe." First-quarter ad revenue was up 3% for national TV. There has been a general feeling in both radio and TV that ad spending has been soft in 2014, initiated by a harsh winter weather that companies were slow to recover from. Political spending toward the back of the year is expected to give most companies a boost.

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