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Monday, August 10, 2015

Nielsen Testing "Enhanced" Encoding

Nielsen Testing "Enhanced" Encoding
Aug 10th 2015, 04:20
Nielsen sent out a memo to clients explaining that the tests are being done in August in the Baltimore and DC markets. In a client webinar last month Nielsen told clients it had been working on enhancing Critical Band Encoding Technology (CBET) used in the Portable People Meter for about a year. Some believe Nielsen was forced into putting this new technology in place after stations started to install Voltair units. Here's a look at the memo Nielsen sent to clients...