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Monday, August 10, 2015

(TALENT) Reluctant Radio

(TALENT) Reluctant Radio
Aug 9th 2015, 16:37
(By Ronald Robinson)As radio is thrashing around in the throes of gizmo-envy – the latest being the Voltair episode – advertisers continue withholding their business and making moves to digital. That they would do so is less about the efficacies of digital advertising and more about radio being unable to demonstrate its own viability to the degree required.