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Monday, August 3, 2015

The Auto Boom Expected to Continue

The Auto Boom Expected to Continue
Aug 3rd 2015, 05:22
According to The Detroit Free Press, radio's number one ad spending category will continue having a stellar year. The paper quotes Kelly Blue Book Analyst Michelle Krebs. "We are expecting 17.1 million for the full year, with quite possibly upside potential. We expect 2016 to be another strong year in the same range." Since July 23 General Motors, Ford and Fiat Chrysler reported a whopping $6.8 billion in profit from their North American operations. Helping those comanies post great numbers is the convergence of rising prices, lower incentives and a shift toward larger vehicles that generate the most robust profit margins. Low gas prices and easy credit are also helping.