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Sunday, October 4, 2015

Advertisers Love Your Live and Local DJ's


Advertisers Love Your Live and Local DJ's
Oct 1st 2015, 05:09
Radio continues to churn out study after study that proves radio works for advertisers (see story above). So the question that continues to dog managers and executives around the country is with so much evidence that listenership is still strong and advertisers are ringing the cash register, why doesn't the revenue follow. On a panel called "Agencies Speak," Wednesday afternoon at the Radio Show we got some answers.