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Wednesday, November 26, 2014

Newspaper Audiences Growing Online


Data just released by the Newspaper Association of America shows 166 million adults accessed content on digital platforms in October, thats an increase of 17 percent over 2013. Year-to-date newspapers saw an increase of 20 million unique visitors. The growth is coming from female users and mobile. The mobile increase is 85 percent this year. Newspapers accross the country are scrambling to monetize the shift to mobile. In 2013 the newspaper industry generated $23.57 billion in advertising revenue. In 2006 that number was $50 billion.

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