The new production company is called RIGHT SIDE BLIND. The press release making the announcement says the company "will develop scripted and unscripted programming for cable and network television with an emphasis on original, sophisticated, and innovative concepts." iHeartMedia CEO Bob Pittman said, "Bobby Bones has emerged in just a year to become one of radio's top personalities, and we look forward to working with him on this new venture that will recognize and develop his true potential as a creative partner. Bobby is a complete package: A unique and personal voice, a special relationship with his audience nationwide, and a clever, independent sensibility."
"Bobby and his team are a powerful addition to our growing television and digital video development business," said John Sykes, iHeartMedia, Inc.'s president of entertainment enterprises. "This new partnership brings us a road-tested, blue-chip production team with a built-in promotion platform that reaches millions of consumers daily."
"iHeartMedia gets the big picture and has the kind of reach and promotional power to engage effectively across multiple platforms through their radio, digital, social, mobile, and live event assets with unique content that grabs and holds viewers' attention," said Bobby Bones. "Whether I'm in front of an audience or behind the scenes, I'm always looking for new talent and the chance to change perceptions; I want to find shows that cut through the marketplace, and this is an opportunity to find the artists and the projects people should notice."
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