What motivates you every day to lead your people to do great things?
My family's credit card expense. In all seriousness, our entire organization takes great pride in trying to be an industry leader. The sense of accomplishment where others don't venture creates the sense of pride for all in the cluster.
Educating top-level marketing executives on the power of radio in the new-media world and how radio can deliver in so many forms. Our goal is to create scale for radio in our marketplace.
What role does digital play at your radio station today, specifically in your sales department?
Digital plays a huge role in both the programming side of the building and the sales side. Digital gives us another audience touch point, offering great feedback and engagement to our programmers. In sales, digital enables us to engage with consumers and improve our relationship with them in their day-to-day life.Digital advertising is our fastest-growing asset and we expect it to continue as CBS Local continues to grow in each and every market.
If everyone you managed were sitting in a room without you, how would they describe you, how you manage, and how you lead?
Tough but fair; leads by example. Venture out of the office and engage with your listeners and visit with your clients.
Reach out to Bob Philips on being one of Radio's Best Managers in 2014 - Robert.Philips@cbsradio.com
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