Media Services Group has added long-time broadcaster/broker, Sunbelt Media's Bill Cate. MSG Managing Director George Reed said, "We are extremely pleased to add Cate to our roster of media specialists. He brings with him a background of station ownership, as well as 36 years of media brokerage." Cate is the former co-owner and president of Chapman Associates. He said, "I am extremely pleased to be joining Media Services Group. Many of the partners go back to my days with Chapman Associates, and it'll be great to be back working with them."