As part of the continuing effort to spread the word about radio's powerful return on investment, another event is being held on that topic, this one organized by the RAB. On Thursday, November 13, Albany radio stations along with representatives from Borrell and Associates, Nielsen Audio, and GroupM will discuss the power of radio (GroupM places billions of dollars with radio every year). Radio Advertising Bureau President and CEO Erica Farber says, "This is a must-attend event for anyone in the advertising and marketing field. This will be a day chock full of cutting-edge research and insights tailored for the Albany market.?
?It?s On In The Capital District? is open to local business-owners and advertising agencies interested in learning more about radio advertising and how it impacts purchase intent, brand awareness, and, most importantly, sales and customer relationships. Attendees will hear from national radio, and advertising leaders, along with local Capital District on-air personalities. Grey Persons, director, Borrell and Associates, will discuss today's media landscape with a focus on digital advertising and local market spending patterns. Bill Rose, SVP, Nielsen Audio, will present the recent Nielsen Catalina Solutions study. And Kim Vasey, managing partner/director of Radio, GroupM, will talk about the power of radio and the unique value it provides for advertisers and agencies when used right, and in the right combination with other media.
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