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Thursday, November 13, 2014

The Value of Radio Advertising

It's almost axiomatic among radio people that radio is undervalued,  and that we're not getting our fair share of the advertising pie. But do advertising agencies agree? Will radio's value in their eyes rise -- or decline -- as new platforms gain in popularity with consumers and with agency clients? At Forecast 2015, November 19, in New York, a panel of agency and radio group heads go head-to-head on the pros, cons, and challenges of radio advertising. If an agency is spending less on radio, why? Does radio really need to change, or is the agency missing something? If it's a perceptual problem, what can radio do -- now -- to solve this powerful medium's image issues?

Look at the lineup below. They're all top executives, and they'll be speaking frankly and off the record (no reporters allowed) about the most crucial issues in radio today. If they're talking, you need to be listening. Only at Forecast 2015. Register today.

Michael Kassan is chairman and CEO of MediaLink. Kassan founded MediaLink in 2003 as a transformational partner for leading media, marketing, and technology companies. MediaLink guides its clients through an ever-more-fragmented media landscape. As its CEO, Kassan led the strategic advisory firm's expansion into executive search, agency benchmarking/review, and marketing optimization. Kassan himself is a special adviser to numerous CEOs on issues from corporate strategy and partnerships to mergers and acquisitions. He is also a noted blogger and an in-demand speaker at industry conferences, and hosts MediaLinked: Inside Advertising and Media with Michael Kassan on WOR/New York and iHeartRadio.

Tim Castelli is president of national sales, marketing, and partnerships for iHeartMedia. He oversees iHeartMedia?s National Platform divisions including Digital, Connections, Radio Sales, and Premiere Radio Networks sales. Castelli joined iHeartMedia in March 2012; he has more than 20 years of experience in building advertising solutions for major U.S. clients and previously served as SVP of Sales for AOL?s Eastern U.S. Region. Prior to AOL, Castelli led advertising and partnership activities for technology, wireless, and consumer electronic partners as the technology industry director for Google. He also held the role of the company?s East Coast Managing Director overseeing the Eastern Region search and display advertising sales teams.

Dennis Donlin, president of Team AT&T at MEC, joined the agency in 2011 to oversee its largest global client, the $1.7b U.S. traditional and digital media assignment servicing all divisions of AT&T. He also serves on the agency's North American ExCo. Donlin is a veteran of more than 30 years at the highest levels of media management, starting with the legendary training program at Benton & Bowles New York in the early 1980s. He was a principle in several independent shops that were sold to major holding companies in the 1990s, including the Bloom Agency, now Publicis Mid America, and Ross Roy, now part of BBDO. In 2000, he led the team that won what still remains the largest media review in history, the $2.9 billion U.S. consolidated assignment for all General Motors divisions, and on the fly built the unit of more than 400 staffers to service the assignment.

Bill Koenigsberg, CEO of Horizon Media, founded Horizon in 1989, with leadership and client service as its central tenets. Today, with more than $4.5 billion in client investments and more than 950 employees, Horizon Media is the largest and fastest-growing privately held media agency in the world, representing clients including Geico, Capital One, Burger King, and A+E Networks. Under Koenigsberg's leadership, Horizon Media was awarded the 2014 Large Agency O'Toole Media Award by the 4A's. The agency was named the 2011 Independent Media Agency of the Year by Mediapost Magazine, and Media Agency of the Year in 2010 by Advertising Age and Adweek, Mediaweek, and Brandweek. Koenigsberg was inducted into the Broadcasting and Cable Hall of Fame in 2014.

Michael Weiss was named CBS Radio's President of Sales in October 2007, overseeing the sales management teams at the division's 126 stations and helping to drive revenue performance and accountability with advertisers. In addition, he directs CBS Radio's national sales representation at Katz Radio Group. Weiss joined CBS Radio from Interep, where he'd worked since 1984; he was most recently president of sales for the CBS Radio division of Interep. From 1992-94, Weiss was regional executive of Interep's Midwest office, overseeing Chicago, Minneapolis, and St. Louis.

Register NOW
Forecast 2015
November 19, 2014
Harvard Club
New York

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