Hubbard, Scripps, iHeartMedia and others have all started to dive deeper into the Podcasting world, which many view as radio on demand. ESPN Audio's Mike and Mike have done one of the better jobs promoting their Podcasts, constantly weaving it into their daily morning content that the Podcast is available at espnradio.com. Does your station constantly promote the "best-of," segments on the air? Does your weekly e-mail to listeners promote the segments with sponsored links? You do have a weekly promotional e-mail don't you. And as far as how consumers behave, you'll defenitely want to READ THIS about TV.