(By Spike Santee) When a local business owner sets out to learn about advertising, they often imitate or mimic what they perceive to be successful advertising. They often try to do Call to Action advertising. That's when you see or hear an advertisement for a product or service with a big discount. The advertisement says that the offer is only available for a short period of time so you "must act now," "you must call before midnight tonight," "sale ends Saturday." Make no mistake about it, Call to Action advertising can be very successful if you have enough money to do it properly.