Behind The Scenes At Clear Channel

Bob Pittman is the most powerful man in Radio and now he is firmly in charge at Clear Channel and its 750 radio stations. We will feature Mr. Pittman on the cover of our December 5th issue. Changes are being made at radio's largest company, they are in the headlines nearly every day. New ideas are being instituted , new people are being hired and promoted and others are being let go. We've heard a lot about the "reduction-in-forces," and now it's time to hear the vision behind the changes. As Pittman enters his first full year in the drivers seat we'll ask him how expects to lead the radio charge out of a stagnant economic environment and into the digital future. Our December 6th interview will only be available in our print and digital editions.

(11/5/2011 11:39:38 AM)
As much as I resemble the "50+" category, Bob's points are well taken.

The management and ownership of C.C. and so many other corporate Radio business typhoons have completely disregarded the main mandates of Radio: To attract and hold the largest potential audiences while creating and delivering the most effective advertising possible on behalf of its clients.

If not so unnecessarily and obviously tragic - watching these people swapping out the cloth on the deck chairs, watering down the varnish on the frames and using all but the most essential of the remaining furniture as fuel for the fires that keep the boilers just barely making steam... would be funny.

"Funny" - not as in "LMFAO", but "funny" - as in "Call the cops!"

(11/4/2011 2:34:13 PM)
Clear Channel is 20 billion dollars in debt with a horrendous 9 to 1 debt-to-income ratio... much worse, they are run by "old men" (50+) like Pittman and MBA types, with old-school hardwire habits ... such as micro-managing salespeople and demanding they be "at the stations" every morning and afternoon-- why?! - to "make sure they're working?... Gee, THAT'S trusting your people, right??! ..And I guess they've never heard of CELL PHONES!! ... Dinosaurs. And we know what happened to them!

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California's Steve Jackson is Ready to Work

Steve Jackson
Steven  Contreras
Riverbank, CA  95367
sjackson75@hotmail.com (209) 869-0128
Highlights and Qualifications

I have experience in almost all phases of  Radio Programming: Announcing, Programming, setting up music rotations, selecting music, scheduling air shifts, hiring & terminating talent, remote broadcasting, endorsements, writing & producing commercials, music editing & concert emcee.

11/99 to 11/11 KJSN-FM Modesto, CA
Position: Host of Top Rated Mid Day Show in Modesto market, Production Director, Assistant Program Director

4/94 to 7/98 KJOY-FM Stockton, CA
(Station sold 7/98)Position: Morning Show Host, Production Director, Assistant Music Director

2/92 to 2/95 KRAK/KNCI-FM Sacramento, CA
Position: Announcer (Part Time, On Call & Vacation relief), Remote Broadcasts, Station Promotions & Personal Appearances  

7/81 to 2/94 Concept Productions Roseville, CA
(Company went Host of Nationally Syndicated Programs for automated out of business 2/94) stations
5/88 to 2/92 KGBY-FM (KAER-FM)/KFBK-AM Sacramento, CA
Position: Mid-Day Host, Heavy production.               
Responsibilities, Remote Broadcasts, Endorsements and Station Promotions
8/84-8/89 KNEW/KSAN Oakland CA
Position: Weekend Shows, Vacation Relief (on all day parts), Remotes, Concert Emcee
Additional experience available on request

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What If Penn State Happened to You?

by Ed Ryan

It'll be interesting to see how the PPM treats sports stations during the month of November. Speaking for myself I have never listened to as much sports radio as I have since this story was first reported. The nightmare unraveling day-by-day at Penn State has me tuning into ESPN radio the minute I wake up, and listening to any news or sports station that has a live stream and is talking about the topic.

Someone forwarded me this clip from Entercom's WEEI in Boston yesterday and I had to listen to it right away. I'm sure there are many like me, who want to hear more. It's partly because this is so unbelievable. I think we are all waiting for someone to say this never happened or for a real explanation. Yet, every day it just seems to get worse. We took this topic, altered it a bit, and threw it at attorney John Garziglia. Here's the scenario and here's John's answer.

Radio Ink asks:  You've just been hired. You are the night guy. You need the money. You hear something in the GM's office that you know isn't right. The only 3 cars outside the building are yours, the married (male) GM and the 16 year old station Intern. What do you do?

John Garziglia says:

This is a tough position for a new hire to be - witnessing or having knowledge of a possible felony taking place by management on the premises of your new employer.  First of all, it depends upon what the employee believes is not ?right?.  The question states that the new employee hears something he or she knows ?isn?t right?.  If the new employee hears or witnesses a situation in which someone is in imminent danger, that is what calling 9-1-1 is for.  That is an easy situation. 

The more difficult situation is that of what is painfully being played out in the news media this week with regard to Penn State ? that of the possible child molester with a willing victim.  The thoughts that will go through a new hire?s mind will range from ?it?s not my business ? I want to keep my new job? to wanting to do the right thing. 

To delve deeper into the Radio Ink question, I consulted noted white collar criminal defense attorney Kurt Stakeman at my law firm. 

Kurt notes that the first question is the age of a ?minor? or ?child? in the particular state.  Generally, states criminalize sexual contact between an adult and a minor.  That prohibition can be very broad and include any contact or act for a lustful purpose by the adult.  In some states there is an age limitation such as the adult must be five years older than the minor.  Thus, what the GM might be doing might or might not be against the law.

Kurt says that the second question is the duty to report.  The general rule is that a citizen has no duty to report a crime.  But, there is an exception for crimes against children.  Many states have a mandatory reporting law that requires someone with knowledge of sexual abuse of a child to report that information to the police (or in some states to the social services department).  Some states make reporting mandatory only if the witness is in a position of authority or custody of the child.  Failure to report unlawful sexual activity involving a child may well be a crime.

Kurt warns that, just to be clear, there is a distinction between a duty to report and a duty to respond truthfully to police if asked about a crime.  Even if your state does not mandate reporting, it could well be illegal not to tell the truth when asked by police about sexual activity involving a child.

Kurt states that scenarios like the one presented ?are a perfect example of the usefulness of an anonymous corporate hotline to the president, general counsel or human resources head.?  This Radio Ink situation presents a close question on whether there is sufficient evidence to call the police.  A credible corporate hotline would give the employee somewhere to turn.

There is also, of course, the ?angry father with a shotgun? issue but that is a practical and not legal problem.  And, there is the FCC perspective.  The FCC has saved a special place in its enforcement activities for convicted child molesters as to whether a convicted individual is qualified to be the licensee of broadcast stations, revoking the five Missouri radio station licenses of a convicted child molester some ten years ago.  Sadly, even a former FCC commissioner appointed in 1982 was later convicted of sexually assaulting a neighborhood boy. 

The issues presented by knowing of a possible child molestation also illustrate one more important thing.  Any person at any time can, as a witness to a crime or otherwise, have an immediate need for advice from a good criminal defense attorney.  It makes sense to have the phone number of such an attorney handy, hoping that you will never need it.  Good criminal defense attorneys absolutely welcome a call on issues like this one, not because they can charge you hundreds of dollars (they usually will not), but because they know that you, or someone you know, sometime in your life will likely need his or her services for the big one.  As described above, whether or not the police or a corporate hotline should be called, or nothing done at all because such an assignation, while perhaps unwise, is legal in your state, is something that is ultimately a matter of the law in each state.  While this makes life complicated, it is also the nature of our criminal justice system which has largely left what is and is not criminal behavior to the discretion of each state. 

John F. Garziglia is a Communications Law Attorney with Womble Carlyle Sandridge & Rice in Washington, DC and can be reached at (202) 857-4455 or jgarziglia@wcsr.com. Have a question for our "Ask The Attorney" feature? Send to edryan@radioink.com.

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Pandora Hires New VP For Sales

It's actually a promotion for Priscilla Valls who will cover the Eastern Region of the United States for Pandora. Valls has 13 years of traditional and digital sales experience and she will now be responsible for driving strategic partnerships through integrated advertising programs with Fortune 500 brands and managing the eastern region sales team.

Most recently, Valls has been responsible for developing marketing solutions across Pandora disciplines, such as online, mobile, artist programming, offline events and in-home activation. She has also been instrumental in developing and growing accounts across all verticals, including pharmaceutical, entertainment, finance, retail and automotive.

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Albany's Ric Mitchell Hanging It Up

Mitchell who now works at Star 101.3-FM will sign off today after being on the air for 41 years, 38 in Albany, New York. Mitchell announced his retirement on his Facebook page: ?I?ve had a great run ? not sure those in the business have that chance now. Look at all the talented people being let go locally and nationally and how insulting it is to hear some ?local? stations airing DJs from out of town pretending they?re local. How tragic for our area."

Mitchell wrote "it all went by in a flash.....looking forward to catching up on some of the zzzzs I lost over the years. Not sure you can get 'em all back but I'm gonna try--for sure! It's been a real pleasure to ingrain myself into our beautiful community in charity work, parties and weddings and, certainly radio! Thanks to all and a pleasure to meet so many in our area."

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A Stellar 35 Year Career

As we reported yesterday Maureen Lesourd was let go from her most recent job in the radio industry. For Lesourd it's been a 35 year run and she does not plan to call it quits now. Her career began in the traffic department of WJLK AM and FM, an accidental job, when the position she applied for with the Asbury Park Press was already filled. Lesourd learned how to write commercials and read meters at her new job and that was followed by her getting a position at WHN in New York City. Last night we caught up with Lesourd and peppered her about her three-and-half decades working in an industry she says she still loves.

You say you love this industry. The changes going on do not bother you?
Well on the positive side, I'm a great believer that there really is no growth without change or some risk. I've always embraced the willingness to reach outside of my comfort zone to learn new things and grasp new innovations that are impactful to the business. What is concerning are the recent dramatic cut backs industry wide. I do contend that maximizing talent and positions is wise consolidation, but I wonder what the long term effect will be on our products and customer service if we overload our people with more work than can be handled with due diligence. Ah yes, the challenges of every manager today is to work through that, find new ways to measure and keep people motivated in the process.
What would you consider some of your biggest successes?
I'm proud of the many great stations and business units I've managed and honestly, what has made them successes are the people. I love building teams and driving business. Many come to mind, but WRQX in Washington, DC was especially rewarding because it was my first GM job. When I got there it was a struggling CHR with low ratings and margins. I built a great team with Jim Robinson as our GSM and Lorrin Palagi as PD. Research supported a couple of format opportunities. HAC was fairly new at the time, but we really believed it had greater growth potential than the format corporate had signed off on. I recall aggressively petitioning corporate and they supported us...although I knew Norm Schrutt would have creamed me if we were wrong!...so we flipped to HAC as Mix 107.3, hired Jack Diamond and Bert and grew it into a monster station in the market and highly profitable for the company.

WYCD in Detroit is another. We shared similar ratings with our competitor at the time, but only one Country station got the buy, so I decide the only way to beat them was on the street. It was my hope they'd flip the format if the revenue wasn't there; so I hired Deb Kenyon as GSM and we built a great sales force. A year later, they changed format. Then when I became Market Manager for the cluster, I made Deb DOS where we grew the revenues to be the #1 cluster in the market. WQCD in NY was another. We woke up the market from a sleepy market competitor as a niche Jazz station to a mainstream Smooth Jazz by tweaking the format and executing a strong marketing plan led by Russ King.. We took a share out of the AC and bite out of market revenues. KRTH in LA is another great story...it's all about Jhani Kaye. 

What was the pressure like working in some of the big markets in America?
There must be something in my DNA that helps me manage pressure. I balance my business and personal life which may be a large part. That said, the top line success in a big market is always a focus for broadcast companies. It can make or break a year depending upon it's value to the company portfolio. A costly mistake or a revenue blip can have disastrous impact overall, so it's critical to embrace new revenue streams and audience building initiatives and technologies, plan strategically and be disciplined regarding expenses.
What is it like to be under a microscope on nearly a daily basis?
For some people accountability may be considered a daily microscope, but if a company is highly leveraged, the price to pay is greater scrutiny from above. I set a high bar for performance and hold people accountable. I've also learned from some very good supervisors along the way who have held me accountable how and what to anticipate. Plus I work to have a good relationship with them and an open dialogue,which typically fosters an understanding of how to best work with them. That's not to say I haven't had a bad year; I have, but I think healthy communication and mutual respect can make the phone calls less intense. The more leveraged a company is of course, the price to pay is greater scrutiny from above and of course, we've seen more of that in recent years. I don't think I've ever been under a daily microscope, but I know me and I know that's not a culture I would enjoy.
 
What is your fondest memory in radio?
Oh gosh, there have been a few that bring a smile to my face, but I'd have to say it was landing my first sales job at WPLJ in NY. I wanted to stand out from the crowd, so I drew a picture of me and wrote a poem as one of many many follow-up letters to Marc Morgan, the GSM. I interviewed there several times because he never hired anyone without radio sales experience. The poem did it and I got the job.
What would you like to do next and where would you like to do it?
Identifying, coaching and leading talented people is my strength, so I'll always naturally gravitate to leadership positions. As has been my passion, I want to be more than an employee, but be an active participant in the growth and new initiatives of a business.
Name 3 people in the radio industry you most admire and why?
I've never actually met him, but I've known of his career since his PD role at WNBC a number of years ago, but I'd have to say Bob Pittman is one. I attended his session at the NAB this year and was completely inspired by his knowledge, enthusiasm for diving into new technologies and growth areas for his company and most of all for his "all industry", not just for Clear Channel, commitment to foster positive change. I'd like to meet him. 

I admire and appreciate people who have ventured out of the traditional radio environment of working for companies to embark upon new businesses that are brand extensions of radio. Women like Tracy Gilliam, President of Topline Matters was my GSM at KRTH who started a busy company serving stations sales research and marketing needs and Mary Beth Garber. I was in LA when Mary Beth was selected to lead SCBA; well she did more than that, she revived it and built it into a most notable organization.

Also in this category is Daniel Anstandig, President of Listener Driven Radio and my former client at the Network. He's under 30 and is the creator of a terrific crowdcasting platform for radio stations to activate their listeners on-line and on-air participation through social networking.

Finally, I know they are no longer in radio, but they will always have my sincerest admiration....Tom Murphy and Dan Burke, formerly the Chairman and COO, respectively, of Cap Cities/ABC. Two incredibly fine men and and great leaders.

Reach out to Maureen at Maureen Lesourd mo_lesourd@yahoo.com

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Rick Dees Talks About His Friend George Beasley

When you're in one industry for 50 years you make a lot of friends. Some of those friends turn out to be pretty darn good on the air. Rick Dees is one of those people who became a good friend of the Beasley family and remains close with the family to this day. Dees has a lot of memories and stories to tell about George Beasley in the upcoming issue of Radio Ink that highlights George Beasley's 50 year radio ride. Last night we spoke to Dees about his friendship with the Beasley's and here is just a snippet of what you will hear on November 21st from one of radio's superstars.                 

RICK DEES TALKS ABOUT GEORGE BEASLEY

Our November 21st issue is very special. Not only does it feature George Beasley, and highlight the great accomplishment of five decades in radio, it includes a lot of editorial content you can only read in our digital edition. Our Beasley feature, in the edition, includes more audio like what you've just listened to from Rick Dees. It includes audio from Tommy Edward who was the PD at KCBS when they went after KRTH in Los Angeles and it includes an audio interview with Ann Beasley who was right there with George when he started the company in Benson, NC.

We encourage you to pick up a digital subscription for only $49.00 per year so you can enjoy the extended content in the November 21st issue along with all 21 issues we publish. The November 21st issue ALSO has extra content from our Best General Manager's in Radio. Editorial you will not be able to read in our print issue.

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Maureen Lesourd, Others Out At Cumulus

In all nine additional layoffs have taken place at Cumulus Media Networks. Lesourd joined Citadel Media in April 2009 as VP of programming and distribution, overseeing the network's 24-hour formats. Cumulus says this is an "organizational restructuring that started with putting Dennis Green and Mike Pallad at the helm. Over the next couple months we will announcing some additional hires as it relates to new content initiatives that we?re excited about."

Lesourd told Radio Ink she had a great run at the network and is looking forward to her next role in the industry. "I did a great job there and I love this industry." Lesourd has also been DOS for the Cumulus Media Partners cluster in Dallas and in her 30-plus-year career has also served as VP/GM for CBS Radio in Los Angeles and Detroit. She's also been a perennial on Radio Ink's annual list of the Most Influential Women in Radio. Reach out to Maureen at mo_lesourd@yahoo.com

Also out Chris Miller, (Chris@chrispmiller.com) formerly Operations Director 24/7 formats, Dave Allison and Brian Curry of affiliate relations and finance manager Brian Kaefer.

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Boise Morning Man Goes Homeless

Kevin Miller (pictured) of KIDO says he lived the typical life of a homeless person who has nowhere else to go in Boise, Idaho. "I left all my contacts and means or transportation at home. I moved into the Boise Rescue Mission for Men. It's a home for the homeless, veterans, folks with drug problems and inmates just released from prison."

Miller says he worked with KIDO and the staff of the rescue mission for two months prior to moving in to set it up. "We did the radio show every morning from the home and supported the effort with photos and videos.  Our goal was to allow our listeners to use me as a conduit into the homeless community. Most people believe that homeless folks are the ones they see on the side of the road with a sign begging for money.  I wanted to dispel those myths and highlight the programs designed to help get people back on their feet without government help.  In the old days it was those people, today we all could be homeless due to circumstances beyond our control.

Miller says the experience was humbling and it gave him a greater appreciation for what he has. "I feel guilty for having as many clothes as I do that I don?t use everyday.  I worked in the clothing room and saw how many men would come in looking for a pair of pants and a nice shirt to wear for an interview. I did a different job everyday just like a real guest at the mission; from doing laundry, serving food, to working the clothing room."

Have questions for Kevin, reach him at Miller, Kevin kevin.miller@peakbroadcasting.com

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Radio One Hires Leo Baldwin as PD in Indy

Baldwin will program WHHH-FM and WNOU-FM in Indianapolis. He joins Radio One Indianapolis after recently leaving five years as Program Director of Bealey's WRWD, Wired Philadelphia.  Baldwin has also held previous positions of Program Director/mornings at KDDB 102.7 Da Bomb as well as Program Director for KQMQ The Zone, Honolulu.

Baldwin stated, "I am very excited to join this amazing team in Indianapolis. SVP Jay Stevens, Terri Thomas and Vice President/General Manager Chuck Williams have cultivated a winning environment for WHHH and WNOU. We look forward to big things in 2012!"

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Clear Channel Rebrands Tribeca Theater

Clear Channel announced the rebrand of its Tribeca, NY-based theater to the ?iHeartRadio Theater Presented by P.C. Richard & Son.? Clear Channel Radio President John Hogan says "iHeartRadio brings a broad array of music to millions of listeners throughout the country and the iHeartRadio Theater Presented by P.C. Richard & Son provides an opportunity for our listeners to experience some of this music at live performances in the most intimate setting,?

The 5,500 square foot theater, which holdsup to 250 people, is the live performance home for Clear Channel Radio stations Z100, New York?s Hit Music Station; Q104.3, New York?s Classic Rock; 103.5 KTU, The Beat of New York; Power 105.1, New York?s Hip Hop & R&B; and 106.7 Lite FM, New York?s Best Variety; and operates in partnership with the leading Tri-State area appliance and electronics retailer P.C. Richard & Son.   

The theater has hosted nearly 100 shows since its doors opened in 2009, from  artists including Green Day, Mariah Carey, Alicia Keys, Bon Jovi, Justin Bieber, Jennifer Lopez and Mumford & Sons.  The iHeartRadio Theater Presented by P.C. Richard & Son enables Clear Channel to offer artists and labels a variety of promotional opportunities, from performance ticket giveaways to artist meet and greets.  Ticket giveaways to the private shows will continue on-line, on-air, via mobile applications and through special in-store P.C. Richard & Son promotions.

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Bobby Duncan...Ready To Work

Program Director/Air talent/Ops/talent coach. Most recently WXMX/WKIM Memphis and WGRD Grand Rapids. References include former Regent CEO Bill Stakelin, Market Manager for Clear Channel Minneapolis Mike Crusham and WCSX Detroit PD Brent Alberts. Management style is transparent and collaborative. Digital, social, marketing, research and budget savvy with a solid history of wins, revenue generation and forcing competitor format flips. Community involved, high profile talent capable and current on all PPM best practices. Ready to travel. Contact: 901-825-0731 or bobbyslam2010@gmail.com

My Resume

Bobby ?Slam? Duncan
901-825-0731
bobbyslam2010@gmail.com

What I can bring to your company:
Real success on the revenue scoreboard through increased ratings and a true partnership with sales.  Utilizing a sense of urgency combined with a transparent, collaborative management style I have developed a history of ratings and revenue wins in small to major markets.  Let me do for you as I have for Citadel (WXMX), Regent (WGRD) and others.*

Career Synopsis:

Over 20 years in radio on air, programming, brand management, marketing and consulting. Highly motivated, focused and organized, I am fortunate to count among my references former Regent CEO Bill Stakelin, President/Market Manager for Clear Channel Radio, Minneapolis/St.Paul Mike Crusham and Citadel's former Director of Rock Programming and current WCSX Detroit PD Brent Alberts. I have worked successfully with high profile morning shows, (Free Beer and Hotwings, Walton and Johnson) am research, Portable People Meter, digital, web and social media savvy and a proactive, creative and strategic team leader.

History:

2011
Weekend Air Talent
KHPT Houston ?106.9 The Zone? (Gold Alt)
(Format flipped 6/17/11)

2006-2010
Program Director/Night Air Talent
WXMX (Mainstream Rock) WKIM (Gen X)
Memphis, TN.
Increased total market share over 100% (WXMX) with this rehab of a 2005 launch. Oversight of staff, recruiting, budget, research, marketing, digital platforms, social media and branding. Reinvention of morning program. Forced flip on competitor signal to sports. Unique music blend and position, creative community service and more make WXMX a winner in diary and an even bigger winner in PPM, revenue and the community.

2005-2006
Program Director/Night Air Talent
KIOL, (Mainstream Rock)
Houston, TX
Oversight of staff, recruiting and branding.

2001-2005
Program Director
WGRD (Alt/Rock), WNWZ (Spanish Variety)
Grand Rapids MI.
This rescue of heritage brand WGRD laid the framework that increased total market share 70%, making WGRD one of the highest 12+ rated Alternative radio stations in the country 2005-2008. Hiring of Free Beer and Hotwings morning program. Again forced flip on competitor's signal to sports. Oversight of staff, recruiting, budget, research, marketing and branding.

1997-2000
KKRW, Houston (Classic Hits)*
Program Director 6/00-12/00
Asst. Program Director 3/99-6/00  
Music Director, Swing Air Talent 4/97-3/99  
Increased total market share 30%. Oversight of staff, recruiting, budget, research, marketing and all branding 4/99-12/2000

1997-1998
KKPN, Houston (Mod AC)
11/97-2/98 AM Drive Air Talent
9/97-11/97 PM Drive Air Talent
5/97-9/97 Night Air Talent

1993-Present
Owner/Operator Slam Management*
Small market consulting (KBRQ/KLFX/KTSR**)
Launched in 1993, Slam Management increased total market share for all client stations, some as much as 60%. (**Now KNDE)

Also:
KZEP, San Antonio
KLOL, Houston
KRBE, Houston

References
Bill Stakelin (Former Regent CEO)
513-221-0830

Mike Crusham
President/Market Manager
Clear Channel Radio, Minneapolis/St.Paul 952-417-3020

Brent Alberts Program Director WCSX, Detroit
(Former Director of Rock Programming, Citadel) 248-376-8175

Dave Brewer
Pollack Media 310-459-8556

Doug Harris
Owner/Operator Creative Animal/Noisemaker Communications 713-522-4273

Lance Tidwell
Program Director WWYZ Clear Channel Radio Hartford CT. 860-723-6000

Bob Vance
Owner/Operator Audiobob Studios 281-235-3398

Carrie Miller Graves
Former AE Cumulus\Houston 713-542-0370

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To Google+ or Not to Google+?

Mike Stiles

In a long awaited move, Google+, the social networking site aiming to take on Facebook and rock its world, now allows branded pages for businesses, organizations, artists, and yes, radio stations.  There was never a doubt brands were interested in trying out Google?s venture, even having to be told by the company to stop making regular profile pages, because brand pages were coming.  Well ta da, they?re here.

I hear you.  ?What?  Another social network I?ve got to deal with?!?  No, you don?t have to make a Google+ brand page.  But I would if I were you.  In fact, I?d do it today, and here?s why.  As with Facebook, there?s no real verification process to make sure someone setting up a brand page truly represents that brand.  In other words, some yokel could be there right now setting up a Google+ brand page in your station's name.  So if nothing else, secure your name.

It?s easy. 
-Sign in to Google and go to http://www.google.com/+/business/
-Pick a Category.  You?re in Arts, Entertainment & Sports.
-Enter your business name and website.
-Pick a sub-category.  You?re a radio station.
-Decide who can see your profile.  That would be everybody.
-Describe yourself in 10 words and put up a photo.
-Drag and classify the people who follow you into circles.  You can designate your own
circles, i.e. Listeners, Advertisers, Partners, Media, etc.

Beyond that, you?ve got to make your own decisions on whether or not you?re going to actively use Google+ brand pages, and when, and how.  At the moment, it boils down to how big of a pioneer you want to be. 

Things to know to help you decide:

1. Facebook has 750 million users, so it makes sense for brands to want to reach those people.  It?s going to take some time for Google+ to reach a similar number, but you?ll have to decide at what level of user adoption you want to jump in with vigor.

2. It?s speculated Google may be able to offer its brand pages some kind of advantage when it comes to search, since Google has 60% of the search business.  However, that kind of thing might also bring legal challenges.

3. As a matter of Google policy, you can?t run contests, sweepstakes or promotions on Google+ brand pages.  You can on Facebook, but such contests must be contained within apps.

4. You may find the ability to create more of a brand experience on Google+ thanks to the ability to custom skin the page, employ rich media ads, etc.  You already kinda see this on branded YouTube channels.  And while giving your page a distinctive look sounds good, the danger is some designers will go nuts and drift into the territory that got MySpace in trouble.

5. Ads and analytics.  Again, there?s an assumption being made that Google?s existing ad and metrics tools will be able to give brands user data above and beyond what you?d get from Facebook Insights.  Of course, if you?re doing the right thing and using a 3rd party publishing and analytics tool, you?re already getting comprehensive, usable data.

6. So far, only Facebook has eCommerce plug-ins rolling so purchases can be made within the social environment.  They also have the app and like-gating ability advantage.

7. The component of Google+ that?s been getting the most buzz isGoogle Hangouts, which are like video-conferences.  At the moment, Hangouts are limited to a handful of people, so you?ll have to decide if there?s a practical use for that for your station.  Maybe listeners could win entry to a private Hangout with an artist?

So there?s Google+ for brands, at least as things stand now.  Discuss amongst yourselves its rightful place in your marketing world.

Mike Stiles is a writer/producer with the social marketing tech platform, Vitrue, and head of Sketchworks comedy theatre. Check out his monologue blog, The Stiles Files.
Find him on Facebook www.facebook.com/mike.stiles
or on Twitter @mikestiles

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John Tesh Continues to Grow His Company

John Tesh's Teshmedia Group has secured the trademarks for 3 more categories in their 'Intelligence for....' family of marks. 'Intelligence for Your Health,' 'Intelligence for Your Pets' and 'Intelligence for Your Love Life' have been added to Tesh's core brand of 'Intelligence for Your Life.' Currently, the 'Intelligence for Your Life' mark represents the company's syndicated radio program (8.2 million listeners) and the company's product line that includes a collection of high fiber/high protein healthy snack bars and Tesh's self-help books.

Tesh said "We have had tremendous success with the core brand and now we are reacting to our listeners' requests for more category-specific content and products. Intelligence for Your- Health, Pets and Love Life will become stand alone content-rich websites with products designed around the 'Intelligence' we have gathered in the 10 years since we launched the radio show. As host of the largest independently syndicated radio show in North America, ?Intelligence for Your Life with John Tesh,? he reaches more than 8.2 million avid listeners a week on over 300 radio stations across the U.S, Canada and the U.K.

Through a solid career that spans more than 25 years, John Tesh is celebrated worldwide as a respected figure in entertainment and broadcasting.  Since his early days co-hosting the hit television show, Entertainment Tonight, Tesh has branched out to become a successful recording and touring artist, a best-selling author and humanitarian.  As a recording artist, Tesh has sold over seven million albums and DVDs, has had a string of number one radio hits, earned two Grammy nominations, produced seven hit PBS music specials and performs for over 200,000 live concert fans each year.

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Jury Says Stockbroker Killed Stephen B. Williams

Williams was a very popular radio host in the early 80's. He was killed back in 2006, his body found off Santa Catalina Island. Williams was organizing his father's estate when he met Harvey Morrow. Morrow said he was an investment banker from New York who knew his father. Williams asked Morrow to set up a trust fund for the sale proceeds of his father's $1 million home and part of an estate worth $2.4 million. Prosecuters say it was the money that led Morrow to slowly bilk Williams and then to kill him. Yesterday a jury agreed. Williams' sister Jan, who is disabled, said in an e-mail to Radio Ink last night "It doesn't seem possible for it to be (more or less) over."

Prosecuters say Morrow (pictured) used money from the Williams' estate to upgrade his yacht adding a fireplace and $100,000 worth of electronics. Prosecutors presented evidence that Morrow deposited nearly $2 million from the estate into a bank in the British Virgin Islands. He then would regularly withdraw the money in small increments from the offshore account and place it under his name in a U.S. bank.

Jan Williams said in her e-mail, "After more than 5 years of waiting, nearly 5 weeks of trial, it hardly took more than 5 minutes to read the charges, special circumstances and verdict. In the case of the People vs Harvey S Morrow, for the murder of Steven B Williams, the verdict was Guilty. Each of the specific findings (Murder for financial Gain, the Implementation of a Firearm (which carries its own penalties), and a few other stipulations were deemed 'True.' These carry with them more than one life sentence, I believe the shorter one (25-years to Life, no parole) gets served first. I don't think Harvey will have any reason to ask for the bed nearer the door: he won't be leaving first."

"Sentencing is scheduled for Friday, 16 December, what would be my parents' 68th wedding anniversary. I'll be coming back for that. I should qualify for Greyhound's equivalent to frequent-flyer miles, don't you think? It'll be time to start knitting another sweater, too."

Dateline NBC has been following the story and the trial.

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Government Says EAS Test Worked As Planned

The feds were quick to release information about the EAS test Wednesday, wanting to get in front of any possible criticsm if there were areas where the test did not go well. A joint statement was released by the FCC and FEMA. ?The Nationwide EAS Test served the purpose for which it was intended ? to identify gaps and generate a comprehensive set of data to help strengthen our ability to communicate during real emergencies. Based on preliminary data, media outlets in large portions of the country successfully received the test message, but wasn?t received by some viewers or listeners.  We are currently in the process of collecting and analyzing data, and will reach a conclusion when that process is complete.?

FEMA's Damon Penn and Jamie Barnett with the FCC also put out the following:
- First, as we have explained throughout this process, the value of the test is in its assessment function. We were able to accomplish that  today?in a comprehensive way.
- The goal of this test has always been to do exactly what happened ? to test this decades-old system to see what works well, and what  upgrades or changes are needed as we further work to modernize our nation?s public alert and warning system.
- This test was the first time we have been able to identify where the system works, where it doesn?t, and what additional improvements need  to be made as we move forward. It?s only through comprehensively testing, analyzing, and improving these technologies that we can ensure  the most effective and reliable emergency alert and warning systems available at a moment?s notice in a time of real national emergency.
- Second, it will take some time to assess the full results of today?s test. The FCC and FEMA are currently collecting preliminary data about the results, and under the FCC?s rules, participants in today?s test have 45 days to report back the full results of their test experience. - Over 30,000 communications service providers participated in the test, including broadcast stations, cable system operators, satellite radio and television and wireline video service providers. 
- Over the next several weeks, these service providers will be providing test result data to the FCC and we will  continue working closely with our many other stakeholders to get their feedback on how the test was received. It?s important that both the news media, all our stakeholders, and the public understand that it will take some time to fully analyze the effectiveness of the test and what improvements are needed.

(11/10/2011 6:03:01 AM)
This was a very good idea...to quantify they situation that many of us in the studios already knew...in the case of a severe emergency, some stations are gonna fall through the cracks. When you add the fact that MANY radio stations are working with minimal or no crews sometimes, this is a recipe for disaster. You know there is a limited number of radio stations...if a company cannot field a full staff and serve their community properly, then a test like this should serve as a springboard to put in some new rules, and possibly force the divestiture or these stations that are just not important enough to their owners to run properly.

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Forecast 2012: Follow The Money

Follow The Money: Who's Investing In Radio?

Wall Street is always a hot-button topic, and today that's more true than ever. The economy is unstable, markets are erratic, and an election is coming up quickly that could change everything -- again. Radio Ink's Forecast 2012, set for December 6, 2011 at the Harvard Club in New York, Drew Marcus and a panel of top financial experts will explain what it all means, to you and to the radio industry.

What will it take for radio to expand? What does the future look like for IPOs, or for private equity and debt financing? Who's investing today, and is more consolidation coming? Don't miss this unique opportunity to hear financial insiders speaking frankly about what they see ahead for radio and the economy at large.

Moderator:
Drew Marcus is Founder and Managing Partner of Sugarloaf Rock Capital, LLC, which manages SLRC Media Opportunities Fund. He left Deutsche Bank in 2008, after 16 years as Vice Chairman of Global Banking focusing on media and telecommunications, and earlier served as Managing Director/Global Head of Media Research at Deutsche Bank and Senior Media Analyst. Marcus has been involved in nearly 200 banking transactions in the broadcasting, outdoor, and entertainment sectors, including a lead advisory and financing role in the $24.5 billion acquisition of Clear Channel.

Panelists:
Blair Faulstich is a Managing Director at Providence Equity Capital Markets, which manages several credit funds that provide capital to companies throughout the media, communications, and technology industries. Prior to joining Providence in 2011, He spent 15 years as an investment banker primarily covering the broadcasting sector at Merrill Lynch, Deutsche Bank and Alex. Brown. 

Jeffrey S. Kilrea is a Managing Director at CIT's Corporate Finance Group and has been active as a lender in the broadcasting sector for over 20 years. Before CIT, he was Co-President of the Corporate Finance Business of CapitalSource Inc., a leading commercial lending and investment business focused on the middle market. Kilrea has over 25 years experience in middle-market leveraged lending.

Anna Magliocco is head of broadcast sector coverage for Deutsche Bank, where selected transactions include LBOs for Clear Channel and Univision. In addition to broadcast coverage, she has broad transaction experience across the media and telecom landscape. Her experience also includes venture capital and work on acquisition integrations with Medtronic Inc.

Forecast is Radio Ink's eagerly anticipated annual radio industry financial conference -- the only one of its kind. Radio owners, CEOs, CFOs, group executives, managers and Wall Street analysts gather to discuss the state of the radio industry and predictions for the coming year. Participants hear about current and upcoming trends and opportunities, and meet the trendsetters of tomorrow.

Each year after the conference, Radio Ink invites the 40 Most Powerful People in Radio to pick up their plaques and join us for cocktails in their honor. The 2011 40 Most Powerful featured more new faces than any time in the list's history, and Forecast attendees will get the exclusive opportunity to mingle with both new entrants and the perennials in New York's elegant Harvard Club. Only registered conference attendees are guaranteed invitations to the after-party. Attendance is limited to 200.

Don't miss your chance to gather with, and learn from, the best in radio at Forecast 2012. Get your tickets today! Early registration discount expires November 25!

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Mike Scott Formerly WYCD-Detroit, Ready to Work

Until recently, I was APD/MD, Midday Air Personality and Assistant Operations Manager for Detroit's Country 99.5 WYCD (CBS Radio). Aside from my on-air responsibilities, I supervised nine employees and acted as talent coach for the past twelve years. While on-air I've had the pleasure of continuously ranking top 5 (Adults 25-54-# 1 on many occasions), (Females 25-54) and (Adults18+ # 1). I also have experience with the following formats: Country, Top 40, CHR, Hot AC, AC and Classic Hits.
I am well versed on all social media (Facebook, Twitter, etc..) was responsible for daily content on our website and am proficient with Adobe Audition, Vox Pro and Audiovault audio systems and RCS/Selector scheduling software. I would also like to bring my practical major-market  experience and successes here in Detroit, including PPM knowledge and practices to your station.
Should you feel that I may be a match for any opportunities, I am immediately available will relocate and may be contacted at onairmichael@gmail.com

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Want To Sell More? Listen to Your Clients.

Want To Sell More? Listen to Your Clients.
by Sean Luce

Listen, do you want to know a secret?
You?ll never know how much I really love you.
You'll never know how much I really care

Listen, do you want to know a secret.
Do you promise not to tell, whoa, oo.
Closer, let me whisper in your ear

Say the words you long to hear. I'm in love with you, oo

When it comes to listening, no truer words were ever written than by the Beatles in their 1963 hit ?Do You Want to Know a Secret?? Listed below are what I consider the top three traits of a successful sales rep:

1. A good listener
2. A good listener
3. A good listener

Do you have those traits? Many sales reps are too eager to talk. They are thinking about what to say next in a conversation instead of paying attention to the client. The majority of the time the client will actually tell a rep exactly what is needed in order to sell the product or service to them. As my mom used to say, ?Listen up?.

When I worked in St. Louis several years ago, my general manager and I had lunch with several key players from an advertising agency. Our station had seen very few buys from this agency. What does one do at a lunch with advertising executives besides smooze? Listen up! I was sitting next to the advertising buyer. During the course of lunch, the buyer mentioned in the cold St. Louis winters that she often arrived at work with her hair frozen. Of course, I asked why she came to work with frozen hair. She told me that in the rush to get ready for work her hair was wet when she left the house. Frozen hair was just a small tidbit of information ?no biggie, right?

As a sales manager, I had a 10 question test that I took every night on the drive home. The 4th question was ?What did you listen to today, and what are you going to do about it?? As I was completing the test that night, I asked what I had heard today that really rose above the clutter. What could I do about it? I went to Walgreens on the way home and bought a hair dryer for the buyer. I wrapped it nicely and sent a note with it to the agency. The note said, ?Stay dry in the mornings and blow some money our way.?

One week later a $3,000 order ?blew? through the door. That was the first buy from the agency in a long time. A couple of weeks later I ran into the agency principle at another function. He pulled me aside and said the hair dryer was a nice touch. The point that stood out to him was that I was listening. He went on to say that when people are listening, his agency had no problem entrusting their clients? money with that station.

How Do You Listen?
Position to listen. McCartney and Lennon got it right. ?Closer, let me whisper in your ear.? When listening to a conversation, I want to be as close to a person as I can without infringing on the three foot rule which applies only if standing. If sitting, I want to sit next to the person. If they whisper, I want to be close enough to hear them. Try using the ?Power Domain? rule which means get the person away from their desk. For example, find a conference room. Be close to them.

Engage to listen. 
Engage your body language to imply listening. Listening has as much to do with body language as it does with paying attention to what is being said. Lean forward when something intriguing is said. Keep that position and then lean back. Moving back and forth is a skill in listening. Do not stay in one position for an extended period of time. Stay long enough to let the client know you are listening to every word. I sometimes like to cock my head to the left or right similar to how my dog Ajax does when his ears perk up. When Ajax?s ears perk up, something important is occurring. Tilt your head?move one side of your face towards the conversation with the ear closer to the person. Do it occasionally. Try not to make your head look like it is on a swivel.

Aspire to listen.
I recently had dinner with 8 people from Alaska. I wanted to learn     their names and call each person by their first name. I wanted to know as much as possible about each one of them. Again, McCartney and Lennon got it right, ?you?ll never know how much I really care.? So I ask, ?What?s it like living in Nome, Alaska?? What does the end of the Alaskan pipeline look like in Valdez, Alaska? What does the sound of mating moose call really sound like?? It is more than just cannon fodder when people talk. People do not care how much you know about them. They really just want to know how much you care about them. I know what the Moose mating call sounds like now. It was recorded at dinner that night. You never know when you might need that information!

?Say the words you long to hear.? The sweetest sound in any language is your name rolling off someone else?s lips. The old adage does hold true here. We have two ears and one mouth. We should do twice as much listening as we do talking. The true secret to successful sales is listening.

Sean Luce is the Head National Instructor for the Luce Performance Group and can be reached at Sean@luceperforancegroup.com

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What Is The Tipping Point of Consolidation?

by Dan Halyburton

The past few years have been hard on those who have made Radio their chosen vocation. Vets and rookies have been rocked by the tectonic moves in a business that they really love. The radio station of today is dramatically different than the station of 15 or 20 years ago but from the outside the listeners don?t seem to have noticed the changes. The industry continues to ?test? their listeners with new approaches to product and it looks like we will see more in the year ahead. Cume is holding and that?s good. Time spent listening is off, but you?d expect that with all of today?s media choices.

Consolidation, market pressures, measurement changes have caused less true innovation. The opportunity to potentially double the number of FM broadcast signals using HD2 frequencies was not approached with innovation but with cookie cutter music services with only a few notable exceptions.

Paychecks haven?t grown. They have declined as the staff compensation model was reset. The people who run todays stations have been asked to wear more hats, work more hours and receive less. The fundamentals of the business aren?t broken, but they could be headed that way.

Many look down the road to what has traditionally been the answer to consolidation. Heavily consolidated industries usually generate new more customer-focused products and companies. In broadcast radio that can?t happen because the government controls the supply of frequencies. The industries new verb is ?riffed? The result means a growing number of talented radio people with fewer and fewer places to work. They are looking for a sign, a ray of hope.

There will likely be a tipping point but we may not recognize it immediately. A tipping point can be something small and seemingly insignificant that makes the difference. Internet Radio could provide that tipping point, but it faces significant challenges.

We are seeing the result of consolidation and technology in the rapid rise of Pandora, with its radio like execution and ability to serve a user in a very personal way; their growth is clearly significant. Pandora is a bit of an enigma. It has growing revenue but most of the music based Internet radio efforts struggle with low advertising CPMs and high royalties.

Internet Radio has been primarily nationally focused music based services but broadcast radios? greatest strength is local. We have seen a few innovative music products like Radio Paradise and Soma FM or tightly focused music offerings like Digitally Imported.

We have seen a few locally focused Internet radio efforts. Personality focused East Village Radio in New York City, FishBowl Radio in Dallas Texas and talk radio, SoFloRadio from greater Miami, all take a unique approach to attracting an on line radio audience with some local focus.

The challenges are many; royalties represent the single greatest obstacle. Our current system penalizes success. Internet radio faces the challenge of a media buying system where size of an audience is valued over the composition of an audience. We are still a mass media world.

Where is the tipping point?  Many hope and believe its mobile, with 62% of people under 45 years old owning a
Smartphone device and the arrival of Internet Radio in the automotive dashboard will usher in a new era. The Radio industry and the people who make it run are looking for a future, a future of growth and employment. Internet radio may provide that opportunity.

DanHalyburton is EVP McVay Cook and Associates and can be reached at 214-707-7237. Follow Dan @danhalyburton. E-mal Dan at dan@halyburton.com

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5 Ways To Create Excitement Through Facebook.

by Loyd Ford

A lot of radio stations have Facebook pages. Not many radio stations use Facebook as a stage for listener engagement.  Yet this opportunity exists every day in your world and your listeners? world.

Here are 5 specifics to make certain you are building an engaging stage:
1.  Constantly build your Facebook page to be interesting to the target audience you most want to attract; don?t just try to engage your Facebook audience in contests on the station.  Divorce yourself from your ?radio station view.?  This way your ?events? will help build the ?tribe? you want to engage and help highly passionate advocates support your radio brand.

2.  Select a cause that is important to your core target and have one of your personalities consistently engage efforts for this cause on your station Facebook page.  This is a big part in helping listeners identify with you through a connection with something deeply impacting for them.

3.  Use the ?create an event? feature on Facebook to invite others to radio station specific events, but make sure the event is large enough to make a strong impression on listeners who see the influence on Facebook.   And you want to have your event invitations express real value to the Facebook participators.  Also create your ?event? on Facebook well in advance of your on-the-ground event so you get plenty of lead time and opportunity to create influence.  I will add that you should always include an on-air and website opportunity for more critical information or inside scoop.

4.   Make sure your Facebook engagement is both passionate and emotional.  If you take time to really focus your efforts with an actual strategy, don?t leave these important keys out of your plan.  People respond to passion and they respond to emotion.  If you work to seed passion and emotion into your Facebook effort correctly, your radio station will have a great payoff important for growth.

5.  Respect your Facebook ?audience.?  Manage your content by being careful not to stage too many events on Facebook.  This is really about controlling the balance of your posts so that you remain interesting and don?t become a commercial generator for your station.   

It all starts with having a plan, but social media offers many opportunities to truly create a stage for your radio station as long as you keep your creativity focused on excellent balance of content that is interesting and truly engaging for passionate listeners (who will ultimately drive your ratings).

Loyd Ford programmed very successful radio brands in markets of all sizes for years, including KRMD AM & FM in Shreveport, WSSL and WMYI in Greenville, WKKT in Charlotte and WBEE in Rochester, NY.  Learn more about Loyd here:  http://about.me/loydford.  Reach out to Loyd via e-mail HERE
Visit his Facebook radio social media page www.facebook.com/socialnetworking4radio

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Is Your Morning Show Working Too Hard?

by Randy Lane

?Those morning show guys get paid twice as much money as anyone in the Sales Dept. and they?re only working 25 hours a week!!!? We frequently run across managers in radio who are frustrated by the apparent lack of commitment on the part of their morning shows to work a ?full 8 hour day? or anything even close to that. Sales people, business managers, marketing directors, human resource directors and managers all live in a world of 8am to 5pm (if not 6am to 7pm).

In their minds their jobs are done better when they put in more hours making spreadsheets balance, writing impressive proposals and attending even more meetings planning the future. Morning shows that stay in the office from 5am to 3pm may appear to be working harder, but are they doing what morning shows should be doing? Is spending time in meetings, surfing the web, writing parodies more productive than living a life? Or are you better off with a host that lives for the moment and experiences all that life has to offer to tell about it the next morning?

Listeners overwhelmingly find ?good stories about life? their favorite, most memorable and relatable parts of a morning radio show. Many of these same listeners are the managers, comptrollers, lawyers, resource directors, etc. working 10 hours a day in our crazy ?we have to be the most productive country on the planet? world. For many of us, a large part of the enjoyment and awareness of life comes from the stories of others who experience things we don?t have the time to experience.

If you have a morning show host that shows up at 5:55 for a 6am show and leaves at 10:05, you may be luckier than you think. If your morning show host comes in with great stories of how she took her family out for a night on the town, or a host that saw the latest movie your target audience is talking about, or a show that spent the afternoon behind the scenes at opening day, you may have the best show you could and not realize it.

Great morning show stories rarely develop on a computer screen or in a planning meeting. Great stories develop more in the backroom of a casino, in a backyard, or backstage than in an office.

?    If you have a morning show host that is in at 5:55 and out at 10:05 who leaves for home, smokes pot, watches porn and sleeps, get rid of them tomorrow. 
?    If you have morning show hosts that are in at 4am and never leave before 5pm you have a show that needs to be redirected.  Try giving them this clich?d advice, ?get a life? and learn how to share that life with listeners. 
?    If you have a morning show host that lives life to the fullest and always has a story about that life to share, consider yourself very lucky even if they aren?t really ?working? as hard as you or your C.O.O.

Get Out And Have Some Fun as a Group!
The principle players on a show need to get out of the office two or three times a month and do something fun. Go play golf, tennis or anything that is fun and not radio related.  There are a few reasons for this:
1.    It?s a chance to stay connected on a level other than work. It?s easy to forget why you like each other during the pressure of putting together a show.  Getting away from work makes you see each other in a different light.  This is especially good for shows where there is tension among some of the players.
2.    Some of the best radio ideas come when you are not trying.  When you have to create a bit, it sometimes feels like pulling teeth. When you are not in the station you think differently.  It is inevitable that as radio people you are going to talk shop and that is good because it?s under a different context.  You will think of ideas that you would not have thought of sitting in your office.

3.     There is a third added benefit of doing things together.  A show outing in and of itself can be show prep.  Funny or dysfunctional things happen whenever radio people get together. Living life leads to experiences that can be used on the air.  If the show as a whole has a common experience there can be a good discussion about the odd or interesting things that happened, plus there will always be different versions of the story. That can lead to humor or conflict, which is always good.

Email randy@randylane.net Read more at his website
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So What About Mel Going Around SoundExhange?

by David Oxenford

There have been many reports about the attempts by Sirius XM Radio to license music directly from record labels, bypassing any royalty rates set by the Copyright Royalty Board.  Direct licensing would have Sirius pay the record labels or copyright holders for the rights to use music, avoiding any dealings with SoundExchange, which normally collects the royalties for the public performance of sound recordings under the statutory license. 

The most recent report about Sirius' efforts was in the New York Times. Sirius, like webcasters, pays royalties set by the CRB (if they cannot be negotiated among the parties) that cover the public performance of all legally released sound recordings.  While webcasters currently have royalties that are in place through 2015, the royalties for Sirius end in 2012, and are being litigated now.  To avoid the uncertainty of litigation, with which webcasters are very familiar, Sirius has been attempting to license music directly from the copyright holders.  This is not a new story - Rhapsody reportedly tried the same thing earlier this year, and Clear Channel tried to get royalty waivers from independent artists several years ago in exchange for more exposure for their music. 

Each time a music service suggests that it might want to license music directly to try to recognize some savings over the rates established through CRB litigation, the music community objects.  But what is really wrong with the efforts of services to negotiate lower royalties?  If you believe the testimony of SoundExchange's own witness in the Copyright Royalty Board proceedings - nothing at all.  In fact it is to be expected.
In the CRB proceeding that was held in 2005-2006 (and from which, most of the settlements arose that now govern the royalties for sound recordings played by Internet radio stations), SoundExchange relied on a number of witnesses, including one expert, Michael Pelcovits, an economist whose model was the principal testimony relied on by the CRB in establishing the rates they determined to be reasonable.  In his written testimony, Mr. Pelcovits stated as follows:
...a rate that is set too low may have serious economic dangers.  By setting a rate too low, inefficient entry may be encouraged, and inefficient levels of production will be encouraged, which can hinder the development of an efficient market.  It is also worth noting that setting the statutory rate too high will not necessarily be harmful to the market.  If the price is too high, parties can (and are almost certain to) negotiate agreements for rates lower than the statutory standard.  Thus, a rate that is set too high is likely to "self-adjust" because of the sellers' natural incentive to meet the market.
The statutory rate referred to in this quote is the rate that is set by the CRB.  What this quote says is that, if that rate is set too high, then parties will naturally negotiate after-the-fact to try to find what the real market rate should be, and that such negotiations should be expected - not feared as many seem to be claiming as these attempts to cut deals come to light.  In other words, the music community seemed to favor (and expect) such negotiations, before they were against them it in their statements today.

In fact, it is quite clear that the negotiation of lower rates has already happened.  In the many settlements that came about after the CRB decision on Internet radio rates was released after the 2006 proceeding, while the parties were fighting appeals and pursuing Congressional redress, rates lower than those that were set by the CRB were negotiated by many parties, including the Pureplay webcasters (on which Pandora relies), small webcasters, noncommercial webcasters, and even broadcasters.  All of these settlements were deals that were negotiated, as Dr. Pelcovits put it, "to self-adjust....to meet the market."  Clearly, the CRB rates are not sacred.  So what is the difference between these deals done pursuant to the Webcaster Settlement Acts, and the deals that have been tried now and have been condemned by so many in the music community?
One possible difference is the loss of control. The settlement deals that were done under the Webcaster Settlement Acts all provided SoundExchange with the opportunity to decide which deals were precedential in future CRB proceedings, and which could be excluded from future rate-setting cases.  So, as we've written before, the deals that set relatively low rates, like those with the Pureplay Webcasters and the small webcasters, were deemed non-precedential, while those deals with higher rates, like the agreement with the Broadcasters, were considered precedential - and in fact contributed to the CRB decision in 2010 setting the rates for 2011-2015 for those webcasters not covered by one of the WSA settlements.  Deals that are marketplace deals would not be afforded the non-precedential status afforded the WSA deals absent some new act of Congress.
In establishing the statutory royalty, Congress envisioned that the CRB would base its decision on the rates set by the marketplace for similar rights.  In previous cases, because there were no freely negotiated marketplace rates (except for those recently done under the WSA and deemed "precedential"), the Copyright Royalty Judges had to rely on economic analysis of royalty schemes for other types of service and to come up with proper "adjustment factors" so as to determine the hypothetical rate that would be negotiated had these parties been negotiating rates for noninteractive webcasting. 

Obviously, this is an inexact science, and has led to some results that many have argued are too high (though, as the SoundExchange press release indicates, some in the music community believe that the rates are too low).  Having freely negotiated rates may well provide some "real" basis for determining what a willing buyer and willing seller really would pay for music in a real marketplace.  But we will see if any such rates can in fact be negotiated by Sirius or any of the other parties that have attempted such negotiations.

David Oxenford is a partner in Davis Wright Tremaine's Washington, DC office. He has represented broadcasters for over 25 years on a wide array of matters from purchases and sales of broadcast properties and the negotiation of programming agreements to regulatory matters. Visit his website HERE
Send him and e-mail HERE

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Fox Sports L.A. To Honor Vets With Radiothon

In an effort to pay tribute to the men and women who have fought for our country and give back to those who have incurred a catastrophic injury, AM570 FOX Sports Los Angeles will honor U.S. military veterans today with its 4th Annual commercial-free radiothon from 12:00 p.m. ? 7:00 p.m. PT.  AM570 FOX Sports Los Angeles has set a goal of $120,000 and all proceeds will benefit the Paralyzed Veterans of America .

The PVA is an organization dedicated to providing veterans? rehabilitation, access to medical services, job training, and continuing research in finding a cure for paralysis.  The station is encouraging listeners to reflect on all the securities our nation?s military has provided to this great country, and to let our veterans know how much we value their service. ?This is a chance to give back to our family members, friends, neighbors and fellow Americans who have become paralyzed while fighting for our freedoms,? commented AM570 FOX Sports LA?s General Manager Don Martin.  ?This is our way of giving thanks for their ultimate sacrifice.?
In conjunction with the live radio-thon, AM570 FOX Sports Los Angeles has created a silent online auction at www.am570radio.com.  There are unique items up for bid including autographed sports memorabilia and exclusive opportunities to experience the greatest sporting events in the world.  Donations are currently being accepted online at http://www.pva.org/klac and the phone lines will open at noon on November 9th at (818) 524-2930.  Each item purchased will benefit the Paralyzed Veterans of America, so ?Help a Hero? and help give them a second chance at life.

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More Auto Woes Due To Weather

Automotive is radio's biggest ad category and extreme weather was a major reason radio revenue was down in Q2. Now Toyota has come out and said extreme weather has taken another toll on automotive sales. Reports in Reuters, Bloomberg and Automotive Age say recent Thai floods are wreaking havoc on Toyota. The company posted a 32 percent drop in quarterly operating profit and withdrew its full-year profit forecasts.

Toyota announced yesterday that its operating profit for July-September was 75.39 billion yen ($966 million). Second-quarter net profit was 80.42 billion yen, down 18.5 percent, while revenue fell 5 percent to 4.57 trillion yen. The Thai floods forced Toyota to stop work at its three Southeast Asia plants until November 12th. The company is also having a probelm getting parts. The Thai disaster has cost Toyota about 150,000 units of lost production. Toyota had just started to gain traction to make up for output lost after the March 11 disasters.

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Boortz Lands Cain And Gingrich Yesterday

Herman Cain and Newt Gingrich joined Neal Boortz on the air yesterday. Both men have been fill-in hosts for the show and are friends of Boortz. The two presidential candidates, clearly friendly and comfortable together, discussed the televised round-table discussion the Texas Patriots PAC organized for the two of them last Saturday night.

Listen to the audio HERE

Cain said, ?Newt and I came out there without notes, just our knowledge?Obama could not sit down with either one of us and have that kind of dialogue.? Gingrich responded, ?There were no secret invisible tele-prompters on Sat. night.  Herman and I just talk from the heart.?

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Happy 50th Birthday Beasley Broadcasting

2011 marks the 50th year Beasley broadcasting has been in existence. The company was started by President and CEO George Beasley, who will turn 80 in April, in Benson, NC back in 1961 when he paid his uncle about $1,000 to put in an application to the FCC that led to the original Beasley station, a 500-watt daytimer, WPYB-AM (pictured). The November 21st issue of Radio Ink features George Beasley and we discuss with him the key business decisions he made along the way that have led to the Beasley Broadcasting success. The company is public, employs 646 people at 42 stations in 11 markets. One of those decisions along the way could have bankrupt the company at the hands of CBS.

When George Beasley purchased KRTH in Los Angeles in the 1980's for $86 million, he understates the risk. "It was a roll of the dice." In fact it was one of the largest deals of its time. And, lurking in the weeds was CBS. CBS was known for putting out great oldies products and was poised to take on Beasley's new toy in L.A. David Van Dyke was the General Manager of CBS's KODJ at the time. Here is asnippet of the audio you will hear in the November 21st issue about the great battle between KRTH and KODJ.

To order your issue of Radio Ink go HERE
In the November 21st issue we have produced a lot of extra digital only content, both in the Beasley broadcasting feature and in our special report, "The Best Manager's in Radio."
To order an annual digital subscription of Radio Ink for $49.00 go HERE

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NAB Wants FCC Commissioners Confirmed.

You may have read that some politicians may attempt to block President Obama's two nominations to the FCC. Republican Senator Chuck Grassley vowed to hold up the nominations of Jessica Rosenworcel and Ajit Paiunless unless he got some answers about a company called LightSquared. The FCC has refused to give Grassley any information. Yesterday, NAB President and CEO Gordon Smith sent a letter to the Senate Commerce Committe urging Congress to confirm the nominations.

"The National Association of Broadcasters (NAB) strongly encourages the Senate Commerce Committee to act promptly on these nominations and ensure that the FCC has a full complement of Commissioners next year and beyond, a time during which the agency will be making major decisions that will impact radio and television broadcasters and the entire telecommunications industry. You have worked closely with Jessica and Ajit, so you already know that they are highly qualified, knowledgeable and thoughtful public servants. We believe that these attributes and their combined years of experience - both at the FCC and in Congress - will be of significant value to the Commission. With the Senate's approval, NAB and our nation's broadcasters look forward to working with Jessica and Ajit for many years to come."

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Fisher Radio Division Off 14%

Radio net revenue for the 8 Fisher radio stations dropped to $5.3million for the third quarter of 2011. Cash flow also dropped from $1.5 million to $494,000 and the cash flow margin for the company was down from 32% to 28%. Fisher says the reason for the big drop was the 2011 results do not include the KING-FM Seattle joint sales agreement which did show results in 2010. That JSA was not renewed in 2011.

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Dick Biondi Tops Your List of 60's DJ's

The votes have been tallied and the results are in. Radio Ink readers - and perhaps a handful of Biondi listeners - believe Dick Biondi was the greatest DJ of the 1960's. Biondi was followed by Cousin Brucie, The Real Don Steele, Larry Lujack and Dan Ingram in the top five. Biondi had our poll listed on his website (he's still on the air in Chicago) and that generated some additional votes for our unscientific poll.

Our thanks to everyone who took the time to vote and post comments about their 1960's radio memories (HERE) and to Lee Abrams of putting together the list. he took a lot of heat for names readers believed were left off and we appreciate that we didn't have to take that heat. Here is how your votes landed the top ten jocks...

#1 Dick Biondi
#2 Cousin Brucie
#3 The Real Don Steele
#4 Larry Lujack
#5 Dan Ingram
#6 Art Roberts
#7 Rick Shaw
#8 Jack Gayle
#9 Jack Armstrong
#10 Dr. Don Rose

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Ford Customers Not in Sync With Infotainment System

Ford Motor Company CEO Alan Mulally tells Automotive Age "that revised versions of the Sync and MyFord Touch infotainment systems will be simpler and more reliable. He says improvements are coming. The magazine reports the changes are aimed at avoiding glitches that have dogged the new technologies and hurt Ford's standings in quality and reliability studies. Mulally says "I think when they (consumers) see the new upgraded versions of it, they might change their mind." Some consumers were not buying a Ford if they were forced to take the vehicle with Sync and MyFord touch already installed.

Consumer Reports magazine said it won't recommend the 2011 Ford Edge and Lincoln MKX crossovers because of low test scores -- mainly the result of MyFord Touch and MyLincoln Touch technology. The magazine called the technology "a complicated distraction while driving." It said "first-time users might find it impossible to comprehend. The system did not always perform as promised." In a J.D. Power and Associates survey released in June that tracks problems reported during the first 90 days of ownership, the Ford brand fared worse than the industry average for the first time since the 2006 model year.

According to Automotive Age in 2011 Ford will send owners of vehicles with MyFord Touch or MyLincoln Touch a flash drive that they can use to install an upgrade without going to a dealership. But Mulally conceded that Ford "got feedback early" from consumers "very clearly that in some areas maybe it was a little too sophisticated with maybe a little too many options."

Read the entire AA article HERE

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Happy 40th Stairway to Heaven

For those of us who remember listening to great rock music growing up, this little piece of music information will remind us that time certainly does not stand still. Jacobs Media boss Fred Jacobs checks in to remind us that today is the 40th anniversary of Led Zeppelin's Stairway to Heaven. Fred calls it a "major milestone" in rock radio. His company has put together a 3:38 version of Stairway featuring 24 different artists that recorded one of the most popular rock songs of all time. Believe it or not, even Tiny Tim did a version.
Jacobs says his company has produced a 3:38 mashup of the song that blends together 24 different versions of "Stairway," from Dolly Parton to Tiny Tim. Bill Jacobs pulled the segments and production guy Bob Malatesta put it together. Here's a sample. Jacobs says, "We like to say that "Content is king," so in this case, we thought we'd step up, have a little fun, and celebrate a truly iconic Rock N' Roll moment. If stations are interested in the full version or a cool Led Zep graphic created for station Facebook pages they should contact Bill@JacobsMedia.com.

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Study Shows Importance of Emotion in Ads.

Katz Marketing Solutions commissioned the study from Ipsos OTX MediaCT. It's an on-going evaluation of radio campaigns and the first results conclude radio has a positive impact on consumer?s at all stages of the purchase funnel. The study compared results from people who had listened to at least one of the stations included in the campaign with a control group of people in the same markets who had not listened to those stations. Numerous brand metrics were included as well as questions that focused on the ads themselves.  

Stronger campaigns used ads with greater emotional power. This finding throws a challenge to creatives developing radio spots to generate ideas and content for ads that go beyond information and connect with the consumer. President of Katz Marketing Solutions Bob McCurdy says ?We?re determined to provide advertisers with empirical proof of performance illustrating how radio positively impacts the five key branding metrics. These studies have confirmed what we?ve always have known to be true, that radio works and that its ability to positively impact marketing campaigns is far greater than its cost.?

Here are some of the findings from the study
- Radio can impact brands all along the purchase funnel
- Radio can be used to improve a brand at stages all the way from creating awareness to enhancing the likelihood that the consumer will recommend the brand to a friend.  It is a versatile tool that can be used to meet a variety of objectives
- Radio works across a variety of categories
- Campaigns for movies, financial services, retail, consumer durables and fast food have been evaluated so far.  All of them showed stronger results among radio station listeners than the control group of non-listeners.  And as noted above, improvement was seen on multiple brand measures for all the campaigns.
- Radio ads need to work at an emotional level as well as a rational one 

Ipsos is a global survey-based market research company, owned and managed by research professionals. Ipsos helps  interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

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Smyth to Receive Rogerson Communities' Award

"Dancing With the Stars? host and former MAGIC 106.7 On Air Personality Tom Bergeron will return to Boston to emcee the Rogerson Communities' Welcome Home! event honoring Greater Media Chairman and CEO Peter Smyth tomorrow night at the Fairmont Copley Plaza in Boston.

Rogerson Communities builds and manages affordable housing for Boston?s working poor and low-income elders and was a pioneer of Adult Day Health Programs in Massachusetts. Founded in 1860, Rogerson has grown into a multi-dimensional organization with a network of 25 properties and Adult Day Health Programs throughout Greater Boston and continues its 150 year legacy of fostering progressive care for our elders.  Proceeds from the event will support Rogerson?s innovative housing and health programs which promote dignity, longevity and vitality for elders.

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Do You Know Who Your Station's Brand Ambassador Is?

Do you know who the most important Brand Ambassador is for your radio station? It's someone you take for granted and more than likely rarely if ever, sit down and communicate with about your brand. It's someone who communicates either via the phone or in person with more of your listeners than any station member comes in contact with. It's your receptionist.

This individual can be frequently" spinning many plates" on a daily or hourly basis, whether it be answering the phone, fulfilling a prize pick up, dealing with a client complaint or a listener complaint. This individual is the face or voice of your radio station. When is the last time you actually sat down and briefed your receptionist on your overall station strategy?

Does she know about your current promotional campaign running on the air? Every radio station should seek to create their own "gold standard experience" when a listener or client sets foot in their radio station. There's only one first impression you can make when someone walks thru your door and we shouldn't just be comfortable with an acceptable service response from our receptionist. We should expect a memorable service response. Let's spend the appropriate time instilling these values into our first line of communication with the public.

Let's applaud those that create a "wow" experience for our listeners...and let's appropriately re-train those that aren't shooting for the highest standards. You're listeners and clients will thank you by spreading the good word!

Buzz Knight is the Vice President of Program Development for Greater Media, Inc# he can be reached at bknight@greatermediaboston.com. Knight was named among ?Best Programmers? by Radio Ink Magazine in 2007 and 2010. He has served on the programming subcommittee of the National Association of Broadcasters(NAB) and is currently a member of the Arbitron Radio Advisory Council and the National Association of Broadcasters (NAB) COLRAM Committee.

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Texas Radio Hall of Famer Dies

Houston radio legend Dennis Maurice "Crash" Collins died Sunday after a battle with prostate cancer at the age of 68. Crash was a Nashville native who moved on to Houston back in 1962. Crash was on the air for more than forty years and could be heard on six radio stations -- KUHF, KLOL, KILT, KULF, KNUZ and KZFX and was inducted into the Texas Radio Hall of Fame in 2010. A "Bash for Crash" benefit for the family will be held Sunday in Houston. A memorial will immediately follow.

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Mel Trying To Circumvent SoundExhange

SiriusXM CEO Mel Karmazin says he wants to negotiate directly with record labels and not have to go through SoundExchange. In a New York Times piece Karmazin is quoted saying ?We think rights holders should benefit from a more competitive and open environment created by inviting individual labels to set their own value on their content rather than having to follow the industry collective. We are giving rights holders a choice and, if they are not interested, we will continue to work with them through SoundExchange.? SiriusXM pays about $150 million in rights fees, over 7% of its gross revenue.

The Times says SoundExchange paid artists and labels almost $250 million in royalties last year. However, the paper says, it held $154 million that it had called ?unpayable,? including $66 million for bad or missing data and $43 million for artists who had not filed paperwork. "The organization, which last year charged a 6.7 percent administrative fee effectively paid by artists and record labels, has also had difficulty getting artists to sign up to receive royalties. A spokeswoman said it has lists of ?tens of thousands of artists? who are owed money."

Read the New York Times piece HERE

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Stacy Del Valle New LSM For WLYF-FM Miami

Lincoln Financial Media Company of Florida brings Del Valle in as the Local Sales Manager for its adult contemporary formatted 101.5 LITE FM, WLYF radio. Del Valle joined LFM-FL in August as the Local Sales Manager of Sports Talk WAXY ? 790 The Ticket, and was recently appointed to the position by Senior Vice-President / General Manager Jeff Dinetz. 

Del Valle has over 15 years of success as a South Florida media salesperson and sales manager with an impressive history as a million-dollar biller for WBGG, sales growth generator for Cox?s WPYM and WHDR, and most recently as General Sales Manager for West Palm Beach?s WRMF.

?In my short time here with LFM, Stacy has displayed the skill sets necessary to be very successful at LITE FM.  She brings a vast amount of management experience in this format and we were fortunate to already have her in our building.? said Dinetz.  ?I?m honored and excited to be leading an outstanding team at LITE  FM.  I look forward to lots of success with them for years to come.? said Del Valle.

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Radio Great Turns to Podcasting

by Brian Baltosiewich

For over four decades, Detroit radio and Dick Purtan (pictured) were nearly synonymous. Nationally, he has a collection of awards like ?Major Market Air Personality of the Year? (twice,) NAB?s Marconi Award and four times he received R&R?s Personality of the Year. His radio show has been included in the Museum of Radio and Television Broadcasting. Dick Purtan is as good as it gets in radio.

When he retired from the air in March of 2010, it?s safe to say there was a Purtan-shaped hole in the Detroit radio scene. Flash forward to the Fall of 2011, and Dick Purtan is a podcaster. The podcast really began, Purtan told me in an email interview, even before he retired. ?About six weeks before I left the air? Purtan said  ?I started getting flooded with calls and e-mails from listeners asking me not to hang up the headphones.  I was flattered, but after 45-plus years I was ready for a little sleep.  The whole website/podcast thing seemed like a logical way to stay connected with the listeners, keep the old grey matter working, and finally get to stay up past 9pm. It seemed like a good fit.?

As we?ve established, a podcast can be worlds apart from a terrestrial radio gig. Purtan and his co-podcasters (called Purtan?s People) record his podcast weekly at his dining room table. Purtan runs his own board, something he admits he had to get used to. ?Figuring out which plug goes in which hole... I always had an engineer for that.  And to be honest, I'm not used to broadcasting from my dining room.? The other major difference?

?Not having to play "My Baby Does The Hanky Panky" or any other song for that matter. There's part of me that keeps thinking I should go to weather and traffic - but I'm slowly getting used to that.  I occasionally go out and look at my driveway, but there aren't usually too many back-ups to report. The best part is not having to deal with a Program Director.?

As for his listeners, they?re finding the podcast and liking the new, unfettered Purtan Podcast. As Purtan told me, ?The reaction has been great. People are asking if we'll expand them to four hours long, five days a week.  As you can imagine, that schedule sounded too vaguely familiar to me.  I thought I had retired from that!  We have a very strong following on Facebook and that has really directed people to both my website, DickPurtan.com and our weekly podcasts. ?

As someone who has seen the industry change several times over in a four-decade career, Dick Purtan sees the writing on the wall, and admits that podcasting is not only approaching ?Next New Thing? status: It seems already to be ?the next thing" (although it?s not a big money maker.) On the plus side, it gives freedom not only to those of us doing it, but now people can choose when and where to listen.  They're not limited to the time they have driving to work... they can listen while they're working out or - if it's not one of our particularly funny ones - they can always use it to help them fall asleep.? New podcasts are uploaded on Fridays at DickPurtan.com.

Brian Baltosiewich has been a broadcast professional for more than 20 years.  His podcast website, www.radioexiles.com features professionally-produced podcasts from radio pro?s who have lost their gigs.Reach out to him at brian@radioexiles.com or through their twitter account @radioexiles and on Facebook at radioexiles.com

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Nashville Vet Ready To Work

Kathy White is a seasoned veteran of some the best radio markets in the country as an on air talent, calling KSON San Diego, Y-106 Atlanta, WSB Atlanta, WSM FM, and WSM AM Nashville all home at one time in her career. For the last 7 years she has resided in Nashville with her latest venture working in artist management and development. With such a varied background in radio and the music industry, Kathy is poised for a myriad of positions.The bulk of her time on the air has been hosting mornings which she quickly reminds us she is ready to do again.

Kathy's Resume

Nashville, TN 37204
615-489-6198
kathryn_white@comcast.net

2011 ? Present             CUMBERLAND COMPANIES / NASHVILLE, TENNESSE
Director of Marketing and Public Relations 
2008 ? Present             KW MANAGEMENT / NASHVILLE, TENNESSE
OWNER
Artist Management, Development, and Booking Agency
2007 ? 2008                  WSIX / NASHVILLE, TENNESSE
CLEAR CHANNEL
Account Manager ? Format Country
2005 - 2007                   WSM FM / NASHVILLE, TENNESSEE
CUMULUS
On Air Personality - Format Country                                                                                                           
2004 - 2005                   WSM AM / NASHVILLE, TENNESSEE
GAYLORD ENTERTAINMENT
On Air Personality - Format Country
2004 ? 2004                  WTXT /TUSCALOOSA/BIRMINGHAM, ALABAMA
CLEAR CHANNEL
Morning Show Host/News Director/Promotions Director ? Format Country                                                                      
2002 ? 2004                  FOX 6 NEWS / SAN DIEGO, CALIFORNIA
BAY CITY TELEVISION
Production
1999 - 2002                   KBZT / SAN DIEGO, CALIFORNIA
LINCOLN FINANCIAL MEDIA
On-Air Personality ? Format Oldies
1998 - 1999 WNJO / PHILADELPHIA, PA / NEW JERSEY NASSAU BROADCASTING
Morning Show Co-host ? Format Oldies
1995 - 1998 KIFM/ SAN DIEGO, CALIFORNIA / LINCOLN FINANCIAL MEDIA
Programming Assistant - On-Air Personality ? Format Smooth Jazz Music scheduling with Musicmaster & Selector.

1993 - 1995 KSON / SAN DIEGO, CALIFORNIA / LINCOLN FINANCIAL MEDIA
Morning Show Co-host ? Format Country

SKILLS
Scott Studios
NexGen
Musicmaster
Selector
Vox Pro
Adobe Audition
Cool Edit
Pro Tools
MAC
Microsoft Office

REFERENCES
Buddy Van Arsdale
Program Director 
WKHK
(804) 330-5700

Mike Carpenter
Market Manager
Cumulus Nashville
(615) 385-2528

Mike Novak
CEO/ President
EMF Broadcasting
(916) 960-6940

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