More NextRadio research from Coleman Insights was released Thursday. It's a study paid for by The NAB, that included 801 online interviews with 18- to 49-year-old smartphone owners who viewed a 90-second video explaining NextRadio. 63% say they would listen to local FM radio more if they had NextRadio. 45% of the participants said they ?definitely would? use NextRadio if it was installed on their smartphones; another 43% said they ?probably would? use the app. And, another 80% said they ?probably would? or ?definitely would? download NextRadio if the app was not already installed on their smartphones. Emmis CEO Jeff Smulyan said, ?These findings line up nicely with the anecdotal evidence we?re seeing since NextRadio was launched. People want free, local FM radio on their smartphones and NextRadio gives them exactly what they want.?
Here are some additional findings from the Coleman Insights study. 88% had a positive reaction to NextRadio, including 56% who described their initial reaction as ?very positive? 73% of those with metered or pre-paid data plans acknowledge that such plans limited their consumption of audio entertainment on their smartphones. Low battery and data plan usage were evaluated as the most positive of NextRadio?s benefits. 92% ?strongly agree? or ?agree? with the statement, ?The NextRadio app is really cool?
A streaming video presentation and a written summary of the study?s findings are available at www.ColemanInsights.com/NextRadio. Furthermore, Coleman Insights and knowDigital will share additional findings from the study in private briefings with the consortium of radio broadcasters supporting NextRadio?s launch in the coming weeks and months.
(8/2/2014 8:22:25 AM)
i am definitely one of those people who would listen to FM radio more if i had it on my smart phone.
(8/1/2014 5:56:09 PM)
Give me a break. No mater what you try to do things are changing and the radio industry is in trouble. Outside of Radio Shack try to find any place that sells radios. You can't. Because there is no demand anymore. There is no FM Radio on smartphones because there is no demand for it. If people wanted it the manufacturers and relailers would give it to them. Radio has chosen to miss the boat by cutting back on its investment in content and going with long music sweeps followed by 10 minute stopesets or confrontational Baby Boomer talk radio. If you want to save the last shreds of what you have,stop programming for PPM and start programmijng for an audience. Oh here's a great idea. Lets implode the station and run a national sports radio network. If I owned a radio station I would sell to a consolidator for top dollar as soon as possible.
(8/1/2014 2:48:24 PM)
Ummmm... Josh? That's why you pay experts to find out what consumers think. Because there are too many people like you who make gross assumptions about "what everyone wants". Did you even read the research?
By the way, for a radio guy, you don't seem to want people to have more access to radio. Weird.
We've already been through this before, and it was determined long ago that that's a big, fat, stinky lie. Nobody wants radio on their phones and no matter how many times the industry tries to convince them that they do, they'll never go for it.
(8/1/2014 8:52:16 AM)
All new HTC phones available on all major wireless carriers (including AT&T and Verizon) are FM enabled and ready for NextRadio download! To view a list of supported devices, visit www.nextradioapp.com.
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