It's a new Westwood One news service that will be powered by CNN?s news-gathering resources. This new service will offer stations access to broadcasts, breaking news, wire service, and digital content provided by CNN for use on the air and on websites. Westwood One has 10,000 radio affiliates in the United States, and owns STORQ technology that provides a local feel to syndicated content. The addition of this new service will enable local radio stations to broadcast the latest national and international news acquired by CNN but branded with their own call letters and station slogans.
As an example of how the new ?white label? news format will sound on the air, Country format stations operating under the NASH brand created by Cumulus will introduce ?NASH News? segments. Cumulus CEO Lew Dickey says, ?Our affiliates and advertising partners know they can count on us for news and information products that reflect how people today consume content through various platforms, and this exclusive access to CNN?s newsgathering will ensure we can provide stations nationwide an unmatched array of news formats.?
"People that are serious about the business of news are in business with CNN,? said Ed Stephen, senior vice president and general manager for CNN Newsource. ?We look forward to helping Cumulus build a world-class radio news service."
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