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Wednesday, November 5, 2014

Triton Now in Compliance With IAB Specs


Triton Digital  announced Thursday it was now in compliance with the IAB?s Digital Audio Ad Serving Template (DAAST) specification. DAAST is the IAB?s first technical solution aimed at addressing the fragmented audio advertising market. DAAST offers a standard method of tracking for advertisers. DAAST also addresses audio players that cannot typically track ads or identify listeners. Triton's SVP & GM Benjamin Masse says, ?We participated in a working group with the IAB to develop the DAAST specification and ensure that Triton?s advertising platform, Tap, is fully capable of supporting DAAST compliant players. This is extremely important because it adds liquidity to the marketplace, which will lead to an increase in quality inventory and improved control and effectiveness for advertisers.?

View the original article here