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Saturday, November 8, 2014

Win The Race For Digital Dollars

Mobile. Wearables. The connected car. It's a whole new racetrack for radio, full of huge new opportunities. But you'll need to move fast, and make sure your priorities are straight. At Radio Ink's Forecast -- coming up soon, November 19 in New York -- a panel led by author Alex Kates will look at the fast-moving shifts in consumer behavior that have come with the digital age.

These experts in research and digital strategy will talk about what's coming, and how you can get the best return on your digital investment -- while getting out in front of your competitors, both in and out of radio. It's going to be a long race, and listening in on this conversation will help get you a head start. Don't miss it -- only at Forecast 2015.

Alexander Kates is a digital strategist, executive educator, and author of the book Strategic Digital Marketing. When he's not engrossed in a high-tech venture of his own creation, he works as a marketing educator and consultant to big brands, providing strategic guidance and targeted training to executives around the world. Kates speaks in training programs, conferences, and at universities on the topics of digital strategy, mobile and wearables, managing digital transformations, and the future of commerce. He has developed and led tailored digital training programs for top universities and Fortune 500 companies on four continents. Kates is the founder of several companies, including Planga, the Jersey Angels investment group, VetCove, and GRX Digital.

The Panel:
Mark Fratrik is a senior vice president of BIA/Kelsey. He serves as the company's chief economist and is responsible for forecasting across all local media segments. He also manages BIA/Kelsey's numerous proprietary databases and conducts primary research on various trends as they affect the broadcasting and related communications industries. Additionally, Fratrik is heavily involved in the company's strategic and financial consulting projects, conducting research and analysis for clients on matters related to the broadcasting, digital media, and related communications industries. Fratrik is often quoted in the media and is a leading spokesperson concerning trends and forecasts for the media industry, including analyzing competitiveness of media and related industries. He is the author of BIA/Kelsey's series of studies on the state of the radio and television industry.

Bob Pearson is president of W2O Group, an independent network of digital communications and marketing companies known for their creation of algorithms and custom software that evolve current models and create unique advantages for their clients. Pearson is the author of PreCommerce and is working on his next book, Storytizing (Q2/15). Before W2O Group, he worked as VP of communities and conversations at Dell to develop the company?s first global social media program.

Ben Vonwiller is a partner in McKinsey & Company's New York office, where he is a leader of McKinsey's Global Media and Entertainment and Sales & Marketing practices. Vonwiller joined McKinsey in 2004 and serves a range of clients across every segment of media and technology. In addition to his traditional client work, he also co-leads McKinsey's service line focused on working with high-growth tech companies. He also co-led the creation of McKinsey's iConsumer global research initiative on changing consumer digital behavior and founded and leads McKinsey's Sales DNA talent analytics solution to improve sales performance.

Register for Forecast 2015
November 19, 2014
Harvard Club
New York

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