Horizon Media placed the buy for GEICO this week on Entercom stations in Boston and Buffalo and will monitor the delivery and performance of the campaign through a cloud-based platform powered by Jelli. GEICO VP of Marketing Ted Ward said, "An industry-wide programmatic buying solution in audio allows us to better identify the most effective, targeted and efficient audio environments, enabling marketers to create a richer and more engaging connection with consumers. This platform will give us better visibility into what programs, stations and day-parts have the best opportunity for increased engagement to further reinforce the value of audio as a key driver in our marketing mix."
