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Saturday, September 19, 2015

(TALENT) Radio's Free Ride

(TALENT) Radio's Free Ride
Sep 18th 2015, 03:02
(By Ronald Robinson) Commercial radio has had a free ride for over half a century. Radio was, once, a unique and exclusive medium. Not only a free ride, radio has also enjoyed free range for most of that time – little or no competition for what it produced. That radio has worked its way into a hole of sameness can be demonstrated by the clutching of ratings in most markets.